Musicians, sports teams and brands want to make closer connections with their fans, but audiences are increasingly spreading their time across an ever-growing selection of new platforms. Tradable Bits resolves this tension by providing a marketing platform that delivers first-party fan data to the entertainment industry. Its tech retains information and engages fans across whatever platforms they're using.
The marketing startup is now looking to launch products fit for the new era of mass live digital engagement. For example, their launch of a digital arena tool allows fans to interact with their teams live beyond physical stadiums, and its integration with Square will allow promoters using its platform to measure the effect of promotional campaigns with engaged fans.
Tradable Bits will have to keep innovating to compete with the other marketing platforms helping entertainment brands in the digital age. Its reputation for excellent, tailored service will stand it in good stead in this respect, as will a 2023 grant from Pacific Economic Development Canada. This influx of capital is allowing Tradable Bits to expand its marketing reach internationally, with an aim to grow into Asia-Pacific and European markets in the near term. It has also released a data reporting tool for live event organisations called Octane, which will expand its customer appeal even further.
Kirsty
Company Specialist at Welcome to the Jungle
