Senior Manager of Brand Media, Influencers and Partnerships, Life360
$137-201.5k
Plus equity
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
$137-201.5k
Plus equity
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- 7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.)
- Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig
- Proven track record managing 8-figure paid media budgets
- Experience procuring, managing and assessing successful influencer deals
- Track record of successful collaboration with other brands to deliver on respective and shared goals
- Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more
- Strong communication and cross-functional collaboration skills
- Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”)
- We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
What the job involves
- Life360 seeks to build an iconic brand rooted in making everyday family life better. To that end, we are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel
- Notably, this individual will own our demand creation media strategy and stewardship (working with a hybrid agency partner)
- They will also help identify, source, and manage partnerships (with platform/agency support) with both influencers and other brands we wish to associate with. They will partner with our performance media specialist to ensure cohesion and connectivity across our funnel
- They will work deeply with teams in and outside of Marketing, especially our Creative team to ensure we have strong channel/message fit
- This role has broad scope and is also very much a “strategic + tactical” leadership combination which requires willingness to “roll up the sleeves”. (It is not a role that merely directs activity). If this is you, we would love to hear from you!
- Develop and optimize paid media programs that build awareness and consideration for Life360
- Work with the creative team to ensure optimal channel/message fit
- Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix
- Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them
- Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with
- Work with agency and platform partners, as you see fit, to procure and manage these deals
- Work with Analytics to assess the overall and relative performance of our influencer partnership deals
- Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with
- The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas
- Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals
- Work with Analytics to assess the overall and relative performance of our brand partnership deals
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$50m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $139.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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