Product Manager, Counsel Health

• You have 4+ years of experience in building consumer products
• You have done 0→1→10 work before
• Lead discovery and experimentation to identify and prioritize the most impactful features and opportunities
• Deep customer intuition and product taste, combining design empathy with a rigorous, data-informed approach to measuring impact
• Ability to own your work in a fast-paced, rapid growth environment, manage multiple priorities, and adapt to an ever-changing landscape
• Ability to roll up your sleeves and do whatever it takes to make your product successful
• Work cross functionally with engineering, design, clinicians, and GTM to define, build, and deploy experiences that delight our users
• Strong written and verbal communication skills

Desirable

• At Counsel, we believe everyone should have an expert physician in their pocket
• We have built the foundation—medical record integrations, doctor-led AI, and immediate clinical access
• Now, we need a Growth Product Manager to turn that foundation into a daily habit for millions
• Your goal is Mindshare
• You will own the "Day 0 to Day 30" experience, ensuring every user who discovers Counsel doesn't just "try" it, but realizes it is the only way they want to manage their health
• You won't be building net-new use cases; you will be the architect of our Product-Led Growth (PLG) engine, turning the product itself into our most powerful distribution and retention channel
• Engineer the "Aha!" Moment: You will obsess over time-to-value. Whether it’s getting a user to sync their first record or have a user interact with a doctor, you will design the path that makes our value undeniable
• Master Mindshare & Presence: You will define what "presence" looks like for Counsel. Through notification strategies, mobile app adoption, and habit-forming triggers, you will drive users to return to Counsel as their first instinct for any care issue
• Build the PLG Engine: You will own the "front door" of Counsel. This means treating the signed-out experience, landing pages, and the onboarding flow as a core product that converts curiosity into high-intent usage
• Industry Agnostic: We don’t care if you’ve worked in health tech. We care that you’ve grown a consumer product at scale
• Maximize Utility: You will ship the "incremental but essential" features—doctor matching, record summaries, and proactive health alerts—that turn Counsel from a one-off tool into a daily teammate
• Partner with D2C Growth: You will work in a high-velocity pod alongside our D2C Growth Marketer. They drive the traffic; you build the product loops that ensure that traffic sticks