Senior Product and Partner Marketing Manager, AutoRABIT

• Bachelor’s degree in Marketing, Business or a related field
• Minimum of 5 years of experience in product marketing, with exposure to partner marketing, ideally in enterprise SaaS, Salesforce, or DevSecOps solutions
• Proven ability to create and deliver compelling messaging and content for enterprise customers in regulated industries
• Experience working within the Salesforce ecosystem is a strong plus
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Analytical mindset with experience in tracking and measuring marketing program success
• Exceptional written and verbal communication skills
• Self-starter with a collaborative mindset and a passion for driving results

Desirable

• As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies that drive awareness, demand, and adoption of our DevSecOps software solutions
• You will also dedicate approximately 30% of your time to partner marketing, working with key technology and system integrator partners to amplify our reach and impact
• This role requires a blend of technical understanding, strategic thinking, and marketing creativity
• Product Marketing (50%):
• Develop and refine product positioning and messaging that resonates with target enterprise customers in regulated industries
• Create compelling marketing collateral, including case studies, whitepapers, sales enablement tools, and presentations
• Collaborate with product management and engineering teams to understand product features, use cases, and customer pain points
• Execute go-to-market activities for product and feature launches, including pricing strategies, competitive analysis, and campaign execution
• Conduct market research and gather customer insights to inform product development and marketing strategies
• Partner with the sales team to enable successful engagement with prospects and customers
• Partner Marketing (50%)
• Develop co-marketing strategies with key technology and system integrator partners to align on mutual goals
• Create joint marketing campaigns, content, and events to drive awareness and adoption through partner channels
• Manage relationships with partner marketing teams to ensure smooth collaboration and execution
• Track and analyze the impact of partner marketing initiatives to optimize performance
• Responsible to adhere to set internal controls