Senior Manager of GTM Strategy & Execution, Equinix

$150-245k

US salary is dependent on location. Canada rates: 131,000 - 181,000 (CAD). Employees are eligible for bonus

Salesforce

Expert level

New York

San Francisco Bay Area

Toronto

Digital infrastructure company

Be an early applicant

Digital infrastructure company

1001+ employees

B2BCommunicationSaaSCloud Computing

Be an early applicant

$150-245k

US salary is dependent on location. Canada rates: 131,000 - 181,000 (CAD). Employees are eligible for bonus

Salesforce

Expert level

New York

San Francisco Bay Area

Toronto

1001+ employees

B2BCommunicationSaaSCloud Computing

Company mission

To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.

Job

Company

Role

Who you are

The ideal candidate combines strong execution skills, cross-functional collaboration, and GTM expertise in a global, matrixed environment
10+ years in strategy, consulting, or GTM roles, ideally in technology or related industries
Experience translating strategy into operational execution across Sales, Marketing, and Customer Success
Strong analytical, problem-solving, and communication skills
Ability to work in high-growth, matrixed organizations with global scope
Comfort with data-driven decision-making and performance measurement
Familiarity with GTM systems (e.g., Salesforce, quoting platforms)

What the job involves

The GTM Strategy & Execution Senior Manager plays a critical role in supporting GTM Transformation initiatives by translating enterprise and CRO strategy into actionable programs that drive impact across Marketing, Sales, Customer Success, and Channel
This role focuses on diagnosing GTM challenges, executing strategic programs within a 12-month horizon, and contributing to scalable solutions for long-term growth
Strategic Assessment & Solution Support
Analyze GTM challenges across functions and regions
Support design of solutions and transformation plans aligned with CRO priorities
Collaborate with GTM leadership to connect strategy with tactical execution
Execution of Strategic Programs
Translate objectives into actionable programs with clear milestones and KPIs
Ensure alignment between CRO OKRs and transformation outcomes
Drive execution across Sales, Marketing, and Customer Success teams
Sales Play & Planning Support
Assist in design and activation of Sales Plays, ensuring readiness and tracking
Contribute to GTM planning activities such as segmentation and prioritization
Partner with Enablement and GTM Ops to embed initiatives into frontline rhythms
Cross-Functional Collaboration
Work with GTM leaders to align dependencies across strategy, systems, and processes
Provide insights and updates for leadership communications and reviews
Maintain structured communication and feedback loops for alignment
Performance Tracking & Continuous Improvement
Monitor KPIs to measure impact of strategic programs
Use data and insights to optimize execution and inform adjustments
Support improvement of playbooks, tools, and processes based on feedback
Team & Capability Development
Mentor team members to strengthen execution and strategic thinking
Promote a culture of agility, transparency, and collaboration

Our take

Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.

The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.

With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

9% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (2.5)

Company

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Adaire Fox-Martin

(CEO & President)

Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.

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