Marketing Coordinator, The Alliance
Education Programs
£27.5-30.8k
OTE
£25-28k
BASE
Building and launching niche community businesses
Job no longer available
Building and launching niche community businesses
101-200 employees
Job no longer available
£27.5-30.8k
OTE
£25-28k
BASE
101-200 employees
Company mission
To redefine the way companies access education and scale.
Role
Who you are
- You want ownership in your role from the beginning and thrive in a fast-paced start-up, target-driven environment
- 2.1 Degree or above in Marketing, PR, Business, English or related disciplines
- Ready to level up and take the next step in your marketing career journey
- Experience of executing effective, revenue-driving campaigns that engage targeted audiences (desirable)
- You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
- You take pride in crafting effective and engaging copy whatever the platform (email, landing page, social media, etc.)
- You are naturally self-directed, operate at a high cadence, and get stuff done with minimum supervision
- You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
- You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results
- Experience using ESPs & CRMs, and basic Google Analytics understanding (desireable)
- Experience with Asana or project management tools a plus (desirable)
What the job involves
- Own the execution of new launches from data build and acquisition through to conversion, across the virtual and in-person course product portfolio
- Manage multi-channel marketing campaigns (create engaging/persuasive copy and own the delivery of email, social media, media partnerships, LinkedIn ads etc.)
- Run affiliate marketing campaigns through speakers, students, media partners and associations to drive targeted attendance and revenue
- Measure and analyze campaign performance (pre, during, and post-event) to proactively recommend where opportunities for further optimization and growth exist
- Establish yourself as a core member of the company marketing engine, work collaboratively with the broader marketing team to ensure that knowledge is shared and retained, allowing the team to focus on the highest impact work
- This is an extremely cross-functional role. You'll work closely with talented course production, sales, community marketing, and content, to ensure priorities are aligned and execution plans are on track and contribute to new product ideas and initiatives
Salary benchmarks
Our take
A fundamental change in commercial culture has occurred. Where before, brands relied on one-way communication with an ‘audience’, a rising standard of consumers for authenticity and intimacy has driven an explosion in ‘community-led growth’. The Alliance is capturing that shift in the professional development vertical.
The company has created a unique community-based professional development template for different job types. Each brand has its own set of resources, communities, events, reports and mentors connecting professionals seeking growth. For example, The Product Marketing Alliance is one of its fastest-growing marketing brands, reaching 10,000 members in its first sixteen months.
The Alliance is now working on expanding its portfolio of brands to other job types and is now home to 15 professional communities. By supporting a range of organizations - from startups to Fortune 500's like Amazon, Comcast, Microsoft, Salesforce, and IBM - the Alliance is helping teams achieve their growth goals.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
- Enhanced Family Policies
- Private Medical & Dental
- Life Insurance: (4 x salary)
- On-demand therapy, coaching & mental fitness via Oliva
- Heavily subsidised gym membership via Gympass
- Cycle to work & Workplace Nursery schemes
- Early bird or night owl? Our flexible hours policy allows you to structure your work for when your most productive
- Monthly Allowance via the thanksBen platform. £600 annually in year 1 and increasing with tenure
- Personal L&D budget £500 annually in year 1 and increasing with tenure
- Volunteer & L&D Days: 4 days a year (one per quarter) for you to dedicate to either L&D or Charity or Volunteer activities
- Team Trainings and development
- New tech gear: Laptop, screen, mouse, keyboard. We got you covered
- Company social events
Company HQ
SoMa, San Francisco, CA
Leadership
Richard King
(Founder & CEO)Founder of Acara where they serve as the VP of Product. Previously a Senior Product Manager at Arctic Fox.
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