Brand Marketing Manager, Pattern

• 4+ years of brand marketing experience, ideally in managing integrated marketing campaigns
• Project management acumen
• Strong understanding in brand media and cultural landscape
• Strong visual and verbal presentation skills
• Analytical ability and results-driven approach
• Must be authorized to work in the United States

Desirable

• Integrated marketing plan and execution: design annual marketing plans, delivering against key marketing objectives, and aligning with internal stakeholders and cross-functional parties
• Storytelling: identify creative ways to tell our brand stories and amplify key initiatives/product launches across a variety of channels and methods including earned media, social media, website, partnerships, and new asset development
• Brand Stewardship: define brand guidelines and activate brand activities in accordance to the brand identity and guidelines process. This role is seen as the internal expert on brand positioning
• Public Relations: Lead the PR planning process, brief development and scope of work for external PR partner(s). Set clear and measurable goals, direct the monitoring of progress and optimization of plans
• Insights: Lead consumer insights to better understand our customer and develop and optimize brand and communication approach. Recommend and facilitate tactical research needs to inform activation strategies. Track brand metrics and ensure activation activity is aligned to metrics