Associate Director of Retention Marketing, Spot & Tango

Salary not provided

Looker

Google Analytics

Klaviyo

Senior and Expert level

New York

More information about location

3 days a week in office (Midtown Manhattan, New York City)

Healthy dog food delivery service

Posted today

Healthy dog food delivery service

21-100 employees

B2CRetailFoodPetsWellbeing

Posted today

Salary not provided

Looker

Google Analytics

Klaviyo

Senior and Expert level

New York

More information about location

3 days a week in office (Midtown Manhattan, New York City)

21-100 employees

B2CRetailFoodPetsWellbeing

Company mission

To make your pet healthier and happier, simplifying your role as a pet parent along the way.

Job

Company

Role

Who you are

This role requires strong leadership, analytical rigor, and a deep understanding of DTC growth levers
8+ years of experience in retention marketing, preferably at a DTC subscription company
Proven track record managing CRM/Lifecycle programs that drive measurable growth
Deep experience with Klaviyo and customer data tools such as GA4, Looker or similar
Strong analytical mindset; comfortable synthesizing retention data into clear insights and actions; experience working with LTV/CAC models, churn/retention cohorts, and funnel performance reporting
Excellent project management and cross-functional communication skills
Passion for customer experience and continuous optimization
Self-starter who thrives in a fast-paced, entrepreneurial environment
Experience with loyalty programs, referral programs, reviews, or subscription businesses

What the job involves

We’re looking for a strategic, data-driven Associate Director of Retention Marketing to own and optimize the full customer lifecycle—from onboarding through loyalty, referral, and winback
This role is central to Spot & Tango’s growth engine — blending a deep understanding of customer behavior, psychology, and performance data to craft communications that resonate, convert, and build long-term loyalty
You’ll develop and execute campaigns that deepen customer relationships, increase LTV, and reduce churn
Own the strategy, build, and optimization of lifecycle journeys across email, SMS, and other owned channels—from onboarding through loyalty and winback
Lead segmentation, personalization, and journey mapping to drive customer engagement and retention
Develop and execute data-backed retention programs (e.g., onboarding, replenishment, cross-sell, winback, loyalty)
Partner with Data, Product, Strategy, Finance and cross-functional marketing team to develop and test customer journeys and improve retention KPIs and to ensure customer insights and retention goals are embedded throughout the organization
Track and report on key KPIs such as repeat rate, engagement, churn, and LTV. Translate insights into experiments and strategy improvements that drive measurable customer growth
Manage our retention tech stack and vendor relationships (e.g., Klaviyo)
Champion a test-and-learn culture with rapid experimentation and iteration
Collaborate cross-functionally to ensure consistent messaging across all customer touchpoints
Lead and inspire a lean, high-performing retention marketing team and dotted-line manage / mentor junior team members cross-functionally

Our take

Many dog food options fall short when it comes to providing complete nutrition, but Spot & Tango is changing that. Offering a range of fresh, nutritious meals, the company is raising the bar for pet owners who want the best for their dogs.

Founded by an experienced consultant and investment banking expert, Spot & Tango has a distinct business edge over many of its competitors. And the demand for its innovative approach to dog nutrition is undeniable, as seen in the company's impressive funding success, raising $51.8M in 2022 alone.

While the company faces the challenge of competing with long-established, larger pet food brands, it's not backing down. With significant investments in production and plans to open its own manufacturing plant, Spot & Tango is positioning itself to compete - and thrive - in the years to come.

Freddie

Company Specialist at Welcome to the Jungle

Insights

22% employee growth in 12 months

Glassdoor (4)

Trustpilot (4.8)

Company

Funding (last 2 of 6 rounds)

Mar 2022

$38.5m

SERIES B

Mar 2022

$13.3m

SERIES A

Total funding: $59.3m

Company HQ

Midtown South, New York, NY

Leadership

Russell Breuer

(Founder & CEO)

Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.

Salary benchmarks

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