Manager of Loyalty Program, Nutrafol
$105-125k
Plus Quarterly Bonus Program
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$105-125k
Plus Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- The ideal candidate thrives in a fast-paced environment, is highly organized, and brings strong experience in eCommerce, customer marketing, and loyalty programs
- You balance creativity with analytics and enjoy turning insights into impactful customer experiences
- 3+ years of experience working in customer marketing, loyalty, or retention programs, preferably in eCommerce and subscription businesses
- Excellent project management and cross-functional collaboration skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment
- Experience working with technical teams and providing business requirements
- Proven experience managing multi-channel customer engagement campaigns from strategy through execution
- Strong analytical skills with proficiency in loyalty and retention reporting; able to translate insights into actionable strategies
- Familiarity with loyalty and referral platforms, CDPs, and marketing automation tools
- A creative, resourceful problem solver passionate about driving customer loyalty and retention
- Eager to learn and #KeepGrowing
What the job involves
- Nutrafol is seeking a Manager, Loyalty Marketing to help scale and optimize our loyalty and retention initiatives
- Reporting to the Director, Loyalty Marketing, you’ll play a critical role in executing our loyalty strategy, enhancing customer engagement, and supporting the long-term success of our customers
- You’ll lead key programs, partner cross-functionally to implement and optimize loyalty campaigns, and analyze performance to inform future growth
- Support the Director of Loyalty Marketing in developing and executing the loyalty roadmap to drive customer retention and engagement
- Manage the day-to-day operations of the loyalty program, overseeing briefing, project management, and deployment to ensure seamless execution of campaigns
- Lead Nutrafol’s referral program, including strategy, campaign execution, performance tracking, and continuous improvement
- Working with technical teams, assist in the implementation and optimization of automated loyalty initiatives across multiple customer channels and touchpoints
- Monitor and analyze loyalty KPIs (e.g. engagement metrics, program success) and deliver insights and recommendations for improvement
- Support vendor relationships and coordinate with external partners to execute loyalty initiatives
- Contribute to the testing and optimization of loyalty tools, automation, and personalization strategies
- Stay current on industry trends and competitive loyalty programs to identify opportunities for innovation
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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