Marketing Manager, Expedia Group

Traveler Engagement & Loyalty Messaging Strategy

$110.5-155k

Employees in this role have the potential to increase their pay up to $177,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role; Salary is benchmarked for Seattle based candidates only and may vary by other locations

Senior and Expert level

Austin

Office located in Domain 11, TX

Online travel shopping company

Be an early applicant

Online travel shopping company

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Be an early applicant

$110.5-155k

Senior and Expert level

Austin

Office located in Domain 11, TX

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Company mission

Expedia's mission is to power global travel for everyone, everywhere.

Job

Company

Role

Who you are

5+ years of experience in marketing strategy, product marketing, brand marketing, loyalty marketing, or internal/external communications
A strong communicator who can simplify and communicate complex concepts concisely and clearly
Excellent project and stakeholder management skills with the ability to effectively influence senior executives and drive delivery through a cross-functional team
A high level of attention to detail and strong copywriting skills
A proactive self-starter who can convert insights into tangible actions that deliver a significant impact on the business
A critical thinker with experience in structuring customer and business problems and solutions to address them
Confident in tackling unstructured problems and finding quick-win solutions
A passion for customer insights and understanding what makes people tick, with an interest in loyalty schemes and good knowledge of best practices across industries
High-energy, creative, and motivated, with strong collaboration and teamwork skills
Highly organized and flexible in response to changing needs and priorities

What the job involves

We are looking for a marketing-minded professional to play an integral role in driving the messaging strategy across segment teams (CRM) and loyalty
You will work in a truly customer-focused organization and bring creativity and critical thinking to our communications across Expedia, Hotels.com, and Vrbo
If you like making a difference and finding creative ways to inspire travelers, then we would love to hear from you
This role can be based in either our Austin or Seattle offices and reports to the Senior Manager, TEaL Messaging Strategy
Build messaging strategies for TEaL- owned initiatives, including (but not limited to) loyalty programs, benefits, and offers
Create marketing claims for use throughout communications. Working with analytics, develop compelling new claims that resonate with travelers and optimize our existing claims
Develop improved processes to embed our messaging and claims throughout the business to drive consistency and add value to our communications
Use traveler insights to identify opportunities to improve program awareness, comprehension, and appeal, removing traveler pain points
Work with internal teams to ensure messaging updates are implemented throughout existing communications, including on-site and in CRM
Ensure consistency of messaging across all channels, including on-site, CRM, brand, PR, and social
Be a key point of contact for other teams across the business on loyalty messaging (e.g., creative briefs, on-site, CRM campaigns), running messaging surgeries and providing timely input to campaigns
Conduct frequent analyses of competitor programs, looking for insights around messaging and claims and identifying further opportunities to reinforce our value propositions

Our take

Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.

Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.

What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

9% employee growth in 12 months

Glassdoor (3.9)

Company

Company benefits

Leisure Travel Reimbursement
Travel Discounts
Family & Friends Discount
Employee Assistance Program
Wellness Reimbursement
Global Service Awards
Business Travel Medical Insurance
Matching Gifts
Expert Medical Opinion
New Parent Benefit
Employee Stock Purchase Plan
401K Plan
Health Insurance
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
Health Savings Account (HSA)
Life Insurance

Company values

Force Simplicity
Include Consciously
Trust Each Other
Go Get What's Next
Choose Fearlessly

Company HQ

Interbay, Seattle, WA

Articles

Expedia Business Services’ New Top Boss to Pull Levers for Long-Term Growth

Expedia Group launches hospitality education academy

Expedia Group revamps marketplace, tech platform as part of new strategy

EXPEDIA NAMES ARIANE GORIN AS NEW CEO

Gorin to replace Kern as Expedia Group CEO on 13 May

Expedia Group Reports Fourth Quarter and Full Year 2023 Results

Leadership

Peter M. Kern

(CEO, not founder)

Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.

People progressing

Robin

Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

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