Associate Director of Marketing Strategy & Operations, Yieldmo
$140-160k
Plus employee stock option program
Programmatic advertising exchange
Be an early applicant
Programmatic advertising exchange
101-200 employees
Be an early applicant
$140-160k
Plus employee stock option program
101-200 employees
Company mission
To elevate the digital advertising experience for consumers, advertisers, and publishers.
Role
Who you are
- This role requires a strong mix of strategic thinking, cross-functional coordination, operational rigor, and a passion for both creative excellence and performance
- At least 5+ years experience in an Adtech Marketing Operations role
- BA/BS or equivalent combination of education and experience
- Proficiency in Marketing software (Hubspot, Sprout Social, Splash, WordPress, etc.) or equivalent
- Team-oriented, with the ability to build relationships and rapport within and across teams
- Strong verbal and written communication skills
- Ability to work collaboratively in a fast-paced environment
What the job involves
- Yieldmo is seeking a strategic, operationally-minded marketing leader to join our team as Associate Director, Marketing Strategy & Operations
- In this role, you’ll be the driving force behind the planning, execution, and optimization of Yieldmo’s integrated marketing efforts
- This role is central to the success of our marketing team—overseeing marketing operations, content strategy, social media, website management, paid media, account-based marketing (ABM), and more
- You’ll work closely with marketing leadership to translate high-level priorities into actionable plans and processes, ensuring alignment across teams and channels
- Oversee/own core marketing functions including operations, content, social media, website, paid media, and ABM—ensuring consistency, alignment, and performance across each
- Collaborate with marketing leadership to shape and execute integrated marketing strategies that support business objectives and drive measurable results
- Lead the planning and orchestration of multi-channel campaigns, coordinating efforts across internal teams and external partners
- Own the marketing calendar, campaign planning process, and timeline management to ensure seamless execution and prioritization
- Serve as the central point of coordination for creative asset development, content repurposing, and cross-channel message alignment
- Monitor and report on campaign performance, marketing KPIs, and operational metrics to guide strategic decision-making
- Champion a data-driven approach to marketing while maintaining a strong focus on brand consistency and creative quality
- Mentor and develop a small but mighty team, fostering a culture of strategic thinking, accountability, and operational excellence
- Oversee all tech platforms supporting marketing activity, including CRM (Hubspot), event management (Slack), digital communications platforms (SproutSocial), website technologies (WordPress), and other related marketing technology
- Identify opportunities for innovation, automation, and continuous improvement across marketing programs and processes
Application process
- Select candidates will be invited to schedule a 30 minute screening call with a member of our Talent Acquisition team
- A 30 minute video interview with the Hiring Manager
- Candidates will be invited to join a remote on-site interview round, consisting of video interviews with various team members and leadership
- Successful candidates will subsequently be made an offer
Our take
Yieldmo is an advertising technology company that has carved out a niche in the industry by operating a smarter version of an exchange. By utilizing cutting-edge machine learning and optimization techniques, the company curates ad inventory in real time, enabling advertisers to access the highest-performing options.
Yieldmo's system combines attention signals such as gestures, interest, and visibility, with environmental signals like situational and timing factors. From this data it can predict user engagement, and match buyers to the sellers that will maximise outcomes such as click-through and video completion rates - and hence conversion.
in 2023, Yieldmo announced its patented Smart Curation technology. This, along with its 22 previous patents, further establishes its position as an industry leader. This new product sets the company apart by curating and scoring impressions based on granular attributes, all without relying on cookies or unique user-lever identifiers, which puts it in a great position as third-party cookies begin to be phased out.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2020
$2m
SERIES C
Aug 2019
$10m
SERIES C
Total funding: $43m
Company benefits
- Ongoing lectures and seminars, plus an annual educational stipend for every employee
- Flexible vacation policy & Summer Fridays
- Dog-friendly offices
- Fully remote workplace
- Employer contribution to Health Benefit premiums
- 401k match
- 1 Mental Escape (ME) day each quarter
- Allowance to help you upgrade your home office
Company HQ
Hudson, Nashua, NH
Leadership
Michael Yavonditte
(CEO)Previously served as the CEO of Quigo from "pre-revenue" until the sale of the company to AOL in 2007.
Rick Eaton
(CFO)Previously served as the CFO at Juno Online Services, Quigo, and Hashable.
Teddy Jawde
(CSO)Previously worked in various Product roles at Quigo, Yahoo!, and HotJobs. Also served as the Vice President of Product Management at Hashable.
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