Product Marketing Lead, Arondite

• Extensive experience in product marketing, technical marketing or a related role, including building go-to-market strategies and campaigns for distinct customer segments buying complex software
• Experience positioning to senior enterprise buyers, including value and ROI messaging for CIOs, COOs and operational leaders
• The technical fluency to understand data integration, AI models, sensors and edge deployment, and to explain them accurately to non-technical buyers
• Excellent writing and storytelling, and a track record of influencing Product and sales teams without formal authority
• We require that all candidates have an existing Right to Work in the UK at the time of application

Desirable

• You will own how our customers across the world understand Cobalt. That means what it is, what it does, how it is built, how it is deployed, and the value it can bring to mission-critical enterprise challenges
• You will sit at the centre of our go-to-market, working between Marketing & Communications, Business Development and Product. You will turn a deep, modular platform into clear compelling win themes, sharp collateral and confident GTM teams. You will define where we aim and how we win in each segment. You will help ensure every customer conversation our BD and deployed teams are clear, credible and compelling
• You'll join a lean MarComms team that is scaling fast. There's no product marketing playbook to inherit: you'll write it, then build the machine that runs it. You'll also stay hands-on, writing decks and briefings yourself, working with engineers to understand the architecture, and joining customer conversations to hear what lands. We'll judge your success by pipeline and win rates, not by the volume of collateral
• Segment go-to-market strategy. For each segment and campaign, define how we win: the buyers and influencers we target, from operators to CIOs, the channels and routes to market that reach them, the value propositions that land, and the competitive win themes that set us apart in highly competitive technology landscapes
• Positioning, messaging and naming. Own the single source of truth for how we describe Cobalt: its capabilities, features, architecture, use cases and deployment profiles. Name and package those capabilities into solutions for each segment
• The go-to-market content library. In partnership with Content Strategy and Marketing colleagues, build and maintain the suite of decks, capability briefings, fact sheets and use-case narratives our teams use every day, plus the value and ROI tools that help buyers build a business case
• Launches, campaigns and partners. Position and launch each release with Product, and turn segment strategy into campaigns with MarComms. Build the partner marketing programme that brings our hardware, model and integration partners into the Cobalt story
• Market insight, enablement and proof. Run competitive intelligence and win/loss analysis, and equip BD and deployment teams with the information they need to win. Turn deployments into case studies with our deployment strategists, and provide the product and technical point of view behind our thought leadership

• Introductory Teams call with Talent team (15 mins)
• Phone screen with hiring manager (30-45 mins)
• In-person interview (1-2 hours)
• Founder interviews with each of Arondite’s Founders (1 hour)