Marketing Program Manager, Imprint

• 5-7+ years of marketing program management, marketing operations, or campaign operations experience
• Demonstrated ability to design, implement, and optimize end-to-end workflows in high-volume marketing environments
• Strong project management skills with experience building work-back plans, Gantt charts, SLAs, and process documentation
• Proficiency with Google Sheets for project tracking, capacity planning, and process management
• Familiarity with marketing and creative tools such as Figma, Braze, Jira, and Notion (understanding how they are used in workflow context)
• Data-driven approach to tracking performance, identifying process gaps, and enforcing accountability
• Comfortable driving rigor and holding cross-functional teams accountable to timelines and delivery standards
• Natural inclination toward process optimization and operational excellence

Desirable

• As Marketing Program Manager, you will own the design, optimization, and execution of Imprint's end-to-end marketing workflow. This role is the operational engine behind campaign delivery—ensuring marketing initiatives move efficiently from intake through launch, on time and with measurable accountability
• You will build and enforce processes, SLAs, and planning rhythms that align Marketing, Creative, Lifecycle, Operations, and Go-to-Market teams. You will drive rigor, automation, and continuous improvement across a high-volume, cross-functional marketing operation supporting co-brand partners and internal stakeholders
• This is a hands-on role for someone who is energized by process optimization, project orchestration, and holding teams accountable to delivery standards
• Own the design, implementation, and continuous optimization of Imprint's marketing workflow and process infrastructure
• Build and enforce SLAs, work-back schedules, and Gantt charts that keep cross-functional teams on task and campaigns on track
• Drive intake, scoping, and planning rhythms in partnership with GMs, co-brand partners, and internal stakeholders
• Act as the operational owner of campaign delivery—ensuring work moves efficiently through Creative, Lifecycle, Marketing Ops, and Go-to-Market
• Use data and process metrics to identify bottlenecks, measure adherence to SLAs, and surface accountability gaps
• Build AI-driven automation and efficiency improvements into workflow (e.g., briefing, QA, reporting)
• Partner with Marketing, Creative Design, Lifecycle, Marketing Ops, and Go-to-Market teams to align on capacity, timelines, and delivery standards
• Maintain visibility and reporting on campaign status, blockers, and delivery health across leadership
• What Success Looks Like in the First 90 Days:
• Designed and implemented an end-to-end marketing workflow covering intake, scoping, briefing, asset creation, QA, launch, and measurement
• Established SLAs, SOPs, and rollout plan with clear accountability mechanisms across Marketing, Creative, Lifecycle, and Operations
• Built and executed a planning motion in partnership with GMs and co-brand partners for the remainder of 2026, plus quarterly capacity-aligned plans
• Delivered a recommendation and implementation roadmap for AI integration into workflow to drive efficiency and automation
• Restored on-time campaign delivery for priority partner launches