Digital Marketing Manager, Tanium

• We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities
• Bachelor's degree
• 6+ Years of B2B Digital Marketing experience
• 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation
• Campaigns
• A strong bias toward action and measurable outcomes; result driven
• Analytical and process-driven approach to campaign optimization
• Attention to detail and a transparent written and verbal communication style
• Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to
• Troubleshoot tracking gaps and validate conversion accuracy
• Com Tanium Inc. All Rights Reserved
• Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic
• Campaign tools) to keep channel strategy ahead of the curve
• Tanium Competencies:
• Demonstrates initiative and motivation
• Excellent oral and written communication skills
• Team player
• Person of high ethics and integrity
• Ability to work in a fast-paced, changing environment

Desirable

• Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance
• This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team
• You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach
• Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization
• Own quarterly and monthly budget planning and daily pacing across paid search/video
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance
• Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup
• Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization
• Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence
• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
• Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion