Program Manager, LawnStarter
Pro Performance
$95-135k
Lawn maintenance marketplace
Be an early applicant
Lawn maintenance marketplace
201-500 employees
Be an early applicant
$95-135k
201-500 employees
Company mission
To make life easier and enable people to save their time for what really matters. They are setting out to make running a home services business dead simple.
Role
Who you are
- You've designed and launched gamification programs before. Not just ideated. Actually shipped. You know the difference between what sounds good in a brainstorm and what actually changes behavior. You've seen challenges fail because the math was wrong or the tracking broke, and you've learned from it
- You understand behavioral psychology. You can explain why variable rewards work better than fixed ones, why fairness perception matters as much as actual fairness, and why "competition > money" isn't surprising. Frameworks like Octalysis, Hook Model, or similar are familiar territory
- You get things done through influence. You move work forward by building trust, showing clear evidence, and making decisions easy for others to support. You take responsibility for results even when the work is carried out by teams you don’t manage
- You measure everything. You're not satisfied with "we ran a challenge and people liked it." You want to know: what was the baseline, what changed, was it statistically significant, did it persist after the incentive ended? You'll build the dashboards and feedback loops yourself if you have to
- You can write. Training materials, Pro communications, internal proposals—this role requires clear, compelling writing. Pros are busy and skeptical. You need to earn their attention
- AI-native. You actively use AI tools (ChatGPT, Claude, etc.) to accelerate your work— analyzing cohort data, building challenge mechanics, synthesizing feedback at scale. You experiment with new AI capabilities and find ways to apply them to engagement programs and training. This is unlikely to be a good fit if you're skeptical of AI tools or prefer to do everything manually
What the job involves
- Our marketplace only works when Pros succeed. We have 10,000+ active service providers across the country, and their quality directly determines whether customers stay or churn. The Pro Experience function owns everything that helps Pros get better at their jobs and more engaged with the platform—gamification, training, and the feedback loops that drive continuous improvement
- This is a new function. You'd be the first dedicated hire focused on Pro success and engagement
- You'll own the programs that help Pros progress from new signups to high-performing Gold and Platinum tier providers. This means designing and running gamification programs, building training initiatives, and partnering with Support to improve the Pro experience
- What makes this role different:
- You're building the function. You'll own it end-to-end and shape what Pro Experience means at LawnStarter
- You influence outcomes through programs, not authority. You won't manage the Pro Support team or own the Pro App—but you'll partner closely with both to drive results
- Your north star is supply quality. More Pros reaching Gold and Platinum tiers (better ratings, higher completion rates, fewer cancellations)
- What You'll Own:
- Gamification programs: We've launched challenges, badges, and tier-based incentives. They work, but they're not optimized. You'll dial in what's working, cut what isn't, and expand the program based on data and Pro feedback
- Pro training and upskilling: New Pros need to understand how to succeed on the platform. Experienced Pros want to grow their businesses. You'll define the training strategy—whether that's partnerships (like Greenius), in-house content, or community-driven knowledge sharing—and execute it
- Pro Support partnership: You won't manage the Support team, but you'll own the feedback loop—identifying common pain points, advocating for Pro-facing improvements, and ensuring Support has what they need to help Pros succeed
- What Success Looks Like (Year 1):
- Gamification program systematized: Consistent challenge cadence, automated tracking, clear playbook for what works. Measurable lift in targeted behaviors
- Pro tier progression improving: Higher percentage of Intro Pros reaching Blue tier within 30 days. More Blue/Silver Pros advancing to Gold/Platinum
- Training strategy defined and launched: Whether Greenius, in-house, or community-driven—you've validated the approach, built the MVP, and have early adoption metrics
- You're the go-to person for Pro experience: Product, Ops, and Support come to you with Pro engagement questions. You have the data and relationships to influence decisions
Our take
When it comes to lawn maintenance, many homeowners typically have to deal with several contractors. This can make lawn care more complicated and expensive than it needs to be. LawnStarter solves this problem by aggregating lawn mowing, fertilizing, and maintenance into one convenient purchase point.
As a marketplace, LawnStarter focuses on helping existing lawn care businesses grow, rather than trying to push their own services. This differentiates them from other providers. The company has seen impressive growth since it was first founded, and it now operates in 120 cities around the US. According to LawnStarter's CEO, the company's revenue has grown at a rate of 100% a year since its inception.
To date, LawnStarter has raised around $18 million in funding and surpassed $100 million in bookings, which is a testament to investors' and customers' confidence in the product. This confidence will be instrumental to LawnStarter's future success, as the lawn care market has grown increasingly competitive in recent years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2019
$10.5m
EARLY VC
Jun 2015
$6m
SERIES A
Total funding: $17.8m
Company benefits
- Flexible remote schedule
Company HQ
Financial District, Austin, TX
Leadership
Steve Corcoran
(Co-Founder)Previously co-founded SigmaBits, and served as Co-CEO of SEED.
Ryan Farley
(Co-Founder)Previously worked as a Senior Business Analyst in Capital One's Card Partnerships Analytics team.
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