Customer Marketing Specialist, Okta
CA$64-96k
OTE
+ Bonus
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
CA$64-96k
OTE
+ Bonus
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- If you're passionate about optimizing processes, fostering collaboration, and maximizing the impact of our customer voice, this is the role for you
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 1+ years of experience in marketing, with direct experience in customer marketing, marketing operations, or enablement roles
- Strong understanding of the customer lifecycle and the role of customer marketing in driving retention, growth, and advocacy
- Exceptional communication and interpersonal skills with the ability to collaborate and manage multiple stakeholders
- Proven ability to develop clear process documentation and enablement materials
- Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
- Experience with CRM (e.g., Salesforce), and project management tools preferred
What the job involves
- We're seeking a highly organized and collaborative Customer Marketing Specialist to play a pivotal role in ensuring our customer-centric strategies are understood and effectively adopted across the entire marketing organization
- This individual will be key in enabling cross-functional teams to leverage resources and engage with customers, while also acting as a crucial guardian of our most strategic customer relationships
- Develop, document, and regularly update the Customer Marketing team's processes, workflows, and best practices
- Act as the primary point of contact for internal stakeholders (e.g., Product Marketing, Campaigns, Regional Marketing, Demand Gen, Sales) seeking to understand or engage with customer marketing initiatives
- Maintain enablement materials (e.g., presentations, guides, FAQs) to educate cross-functional teams on how to effectively partner with Customer Marketing and leverage customer assets
- Maintain and communicate a clear understanding of top accounts that require specific handling or are under active Customer Marketing programs (e.g., CAB members, high-profile case studies, executive engagements)
- Proactively advise various marketing teams on appropriate engagement strategies for these sensitive accounts, outlining "do's and don'ts" to prevent customer fatigue or misaligned outreach
- Serve as the internal gatekeeper for requests involving strategic customers, ensuring all outreach aligns with overall customer relationship management goals
- Work closely with account teams and marketing to ensure consistent and coordinated engagement with strategic accounts
- Collaborate with product management and marketing teams to ensure customer stories and insights are integrated into product messaging and launch plans
- Partner across all marketing, including strategic events, regional and industry teams on customer outreach, event speakers, and enablement on customer marketing best practices
- Collect feedback from internal stakeholders on Customer Marketing processes and tools to drive continuous improvement
- You'll be a critical bridge within our marketing organization, directly enabling the success of our customer-centric strategies
- This role offers a unique opportunity to shape how we leverage the power of our customers to drive significant business impact and elevate our brand
- We're a dynamic team focused on innovation, growth, and building deep customer relationships
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
Salary benchmarks
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