Director of Demand Generation, Anvilogic
$180-220k
Plus equity
Security information & event management platform
Be an early applicant
Security information & event management platform
101-200 employees
Be an early applicant
$180-220k
Plus equity
101-200 employees
Company mission
To democratize threat detection and hunting for today’s SOC teams to easily be done across hybrid, multi-clouds and security data lakes without needing to centralize data or rip and replace tools.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 7+ years of experience in demand generation or digital marketing, with a proven track record of driving lead generation and revenue growth
- Strong understanding of marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (Salesforce preferred)
- Excellent analytical skills and experience with data-driven decision-making
- Proven ability to manage multiple projects simultaneously and work in a fast-paced environment
- Exceptional communication and leadership skills, with a collaborative mindset
What the job involves
- Our mission is to democratize threat detection and hunting for today’s SOC teams to easily be done across hybrid, multi-clouds and security data lakes without needing to centralize data or rip and replace tools
- Further, with our investments in AI-powered automation of detection-as-code to create, test, tune and deploy detections, SOC users can implement high-efficacy detection and hunting techniques without writing a single line of code nor manually wrangling data
- We are seeking a dynamic and results-driven Director of Demand Generation to lead our marketing efforts and drive growth through effective demand generation strategies
- This role will be pivotal in shaping our marketing initiatives, optimizing the buyer's journey, and increasing lead acquisition while improving conversion rates
- Develop and implement a comprehensive demand generation strategy that aligns with Anvilogic’s business goals and targets
- Collaborate with marketing, sales, product, and customer success teams to create cohesive marketing strategies that drive pipeline and revenue growth
- Design, execute, and optimize multi-channel marketing campaigns (email, social media, content marketing, webinars, etc.) to generate high-quality leads
- Analyze campaign performance and adjust tactics based on data-driven insights to maximize ROI
- Identify target markets and create segmentation strategies to effectively reach potential customers
- Implement lead nurturing programs to guide prospects through the buyer's journey and increase conversion rates
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and continuous improvement
- Provide ongoing training and support to ensure the team remains up-to-date with the latest marketing trends and technologies
- Utilize marketing analytics tools to track, measure, and report on the effectiveness of demand generation initiatives
- Present findings and recommendations to senior leadership and stakeholders to inform strategic decision-making
Our take
Multi-cloud and cloud-first workloads have brought about modernisation for software developers, but security features for these workflows often have to play catch-up. Anvilogic bridges an enterprise's legacy data and information with the new landscape of the cloud. Through this, it transforms security operations for enterprises making the switch.
The company delivers cyber threat detection and hunting through a client's company’s Security Operations Center (SOC), utilising security knowledge-trained generative AI. It pitches itself to enterprises that are digitizing their core functions, and can use Anvilogic’s platform as a bridge towards an updated security system.
Anvilogic especially stands out because it is a multi-data platform, capable of detecting threats for security data across Splunk, Azure and Snowflake. This approach is turning heads, with the company completing a Series C round of $45 million. The launch of the second gen of its Monte Copilot product also indicates that Anvilogic is innovating as fast as its clients are digitizing.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Apr 2024
$45m
SERIES C
Jul 2022
$25m
SERIES B
Total funding: $84.4m
Company benefits
- Remote Work: Our team is located around the world, working together collaboratively to build and support best-in-class products
- Medical, Dental, Vision, 401k (with match): Covering the fundamentals we all need to stay happy and healthy
- Flexible PTO: Take time off when you need it, without worry
- Company and Team Events: We support and bring out the best in each other. We enjoy solving tough challenges and celebrating wins together
Company HQ
University South, Palo Alto, CA
Leadership
Karthik Kannan
(Co-Founder & CEO)Currently Board Member at Martha's Kitchen. Previously Head of Splunk Security Analytics, CRO and Founder at Caspida and was the Senior Director at Pivotal.
Deb Banerjee
(Co-Founder & CTO)Previously Vice President and Chief Architect at Proofpoint, Chief Architect at Symantec and Director at Augmentum.
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