Content Marketing Specialist, Commusoft
£35-38k
More information about location
2+ days a week in office (Elephant & Castle, London)
Job management software for field services
Be an early applicant
Job management software for field services
21-100 employees
Be an early applicant
£35-38k
More information about location
2+ days a week in office (Elephant & Castle, London)
21-100 employees
Company mission
To educate and empower field service companies to provide world-class customer journeys.
Role
Who you are
- Experience in B2B content marketing, social media management, or copywriting is a must
- Experience with HubSpot and WordPress (or relevant CMS)
- Proficient in SEMrush for keyword monitoring and GA4 and Google Search Console for analysing content performance
- Strong understanding of social media platforms (Facebook, LinkedIn, Instagram) and how to tailor content to different audiences
- Skilled in both long and short-form copywriting
- Proficient in SEO, but also with an understanding of emerging AI trends impacting search and traffic
- Detail-oriented, proactive, and collaborative, with excellent time management skills to better handle multiple projects
What the job involves
- You’ll be responsible for both creating and optimising content across our website. Success in this role will be measured by your ability to drive engagement, traffic, and conversions
- Our Marketing department plays a massive part in Commusoft's growth, powering our success with creativity and innovation
- We have three key areas: Product Marketing, Demand Generation, and Content Marketing. Our mission is to tell our brand's story and connect with our audience in ways that generate a qualified pipeline and grow our customer base
- You’ll join a dynamic team of five based in Chicago and London, working collaboratively across time zones to create impactful campaigns
- As a Content Marketing Specialist, you’ll report to the Content Marketing Manager and work closely with the Product Marketing and Demand Generation teams
- You’ll be responsible for both creating and optimising content across our website. Content will be featured across multiple platforms, primarily on the Commusoft blog, but also on social media, for downloadable resources, and more
- You’ll work collaboratively, sharing strategic insights from competitor and keyword research, to create compelling content that ranks, drives engagement, and converts leads
- You’ll be creating long and short form content for our UK & US audiences. You’ll be required to adapt and understand the similarities and differences between each region’s ICP (Ideal Customer Profile), target their unique pain points, appeal to their wants and needs, all whilst ensuring the content aligns with Commusoft’s brand guidelines and messaging
- We believe our content should be genuine and people-led, but we recognise the need to adapt and use AI tools, like Gemini and Jasper, to supplement and support content creation. AI is a tool, not a crutch
- Additionally, you’ll be supporting short-form content creation for demand generation campaigns (ad copy, landing pages, visuals) and blog optimization to improve SEO and LLM ranking performance
- You’ll also help create content for Commusoft’s social media channels—we post to Facebook, LinkedIn, Instagram, Tiktok, YouTube, and X—ensuring that content engages our ICP and adds value through actionable tips, best practices, client testimonials, and product-related insights. Content will differ from channel to channel and serve different purposes, such as to inform, persuade, and entertain
- Success in this role will be measured by your ability to drive engagement, traffic, and conversions (including views, clicks, reach, shares, followers, and leads)
- Create new content, while also reviewing, optimising, and rewriting existing content to improve keyword rankings and traffic
- Align blogs with social media content by creating cross-channel content that supports Commusoft product offerings and insights
- Create downloadable resources (templates, cheat sheets, ebooks, etc), ad copy, and landing pages that convert
- Focus on driving engagement and conversions by crafting targeted content that addresses ICP-specific challenges and needs
- Collaborate with demand generation teams to align short-form content with broader campaign goals
- Actively participate in cross-functional meetings within marketing, but also with sales, client success, and operations to gather insights for content creation
- Propose new content, storytelling ideas, and improvements to enhance engagement and improve team efficiency
- Regularly incorporate feedback into your work, ensuring content aligns with our branding, strategy, but also our audience's needs
- Assist in creating and scheduling content for Commusoft’s Facebook, LinkedIn, Instagram, TikTok, YouTube, and X channels, maintaining a professional, engaging presence
- Ideate, draft, and repurpose existing content for social media, ensuring it adds value, incorporates storytelling, and appeals to our audience
Salary benchmarks
Our take
Though field services companies are vital for the continued operation of just about everything, they have lagged behind other industries in having specialised solutions for managing their operations. Commusoft exists to change that, providing plumbers, electricians, builders, and trades companies of all stripes with a platform that allows businesses to plan and schedule jobs, provide costing and quotes to customers, and handle client communications from a single application.
While other companies are operating in the field, Commusoft stands out in the market with its focus on its simplicity and digital invoicing functionality which is far more flexible than that provided by competitors.
Commusoft was founded in the UK but in 2019 began its international expansion, opening an office in Chicago to grow into the North American market. Having established a strong presence in the UK its main objective is currently to grow its market share in the US, recruiting teams on both sides of the Atlantic to capture a piece of the enormous American field services sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Jason Morjaria
(Founder & CEO)Prior to founding Commusoft was a Consultant at Pay2bill. Also founded Oprillo.
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