Campaign Operations Manager, Quantexa
Marketing
Helping businesses spot criminal activity in their data
Job no longer available
Helping businesses spot criminal activity in their data
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To bring innovation and confidence in decision-making to every industry in the world by driving the switch to contextual data.
Role
Who you are
- Experience in marketing operations or demand generation
- Proficiency in marketing automation tools including HubSpot
- Experience with ZoomInfo for data management and enrichment
- Experience building landing pages and forms; familiarity with Storyblok is a plus
- Strong understanding of email marketing best practices and the ability to build complex, segmented campaigns
- Excellent project management skills with the ability to juggle multiple projects and meet deadlines
- Knowledge of tracking and reporting on marketing activities, ensuring proper attribution and measurement
- Strong collaboration and communication skills, with the ability to work cross-functionally with multiple teams
- Entrepreneurial mindset, flexibility, a sense of humour and a positive attitude
What the job involves
- We are seeking a highly organised and detail-oriented Campaign Marketing Operations Specialist to join our dynamic marketing team at Quantexa
- In this role, you will support the execution of Field, Corporate, Partner, and Product Marketing initiatives, collaborating closely with various teams to ensure seamless campaign delivery and accurate data tracking
- You will play a pivotal role in building and optimising marketing automation, email marketing, data management, and lead outreach processes using tools like HubSpot, ZoomInfo, and Storyblok
- Build and execute marketing emails for Field, Corporate, Partner, and Product Marketing campaigns using HubSpot, ensuring alignment with campaign goals, audience segmentation, and best practices
- Clean, organise, enhance, and import contact lists using ZoomInfo to support Account-Based Marketing (ABM) campaigns and marketing events, ensuring the accuracy and quality of audience data
- Develop and implement automated sequences and cadences for Business Development Representatives (BDRs) in HubSpot, ensuring timely and personalized lead outreach to support lead generation efforts
- Collaborate with the BDR team to track and ensure that leads generated from marketing activities are promptly followed up on. Report on lead engagement and follow-up progress, ensuring no leads are missed
- Build high-quality landing pages using Storyblok for various marketing campaigns and hosted events, ensuring a seamless user experience and alignment with brand guidelines
- Ensure all go-to-market activities are tracked accurately with UTM parameters to enable accurate reporting on performance of campaigns and events
- Create and manage audience lists in HubSpot for targeted campaigns, events, and ABM initiatives, ensuring proper segmentation based on persona, region, and engagement level
- Create and implement registration and lead capture forms for hosted events, webinars, and other marketing programs, ensuring data is accurately captured and integrated into HubSpot and Salesforce
- Analyze and report on the performance of ABM initiatives, events, and marketing campaigns, providing insights and recommendations to optimize future efforts
- Host regular meetings with key stakeholders to review immediate marketing needs, roadmap planning, and the performance of executed marketing activities
- Create and maintain detailed documentation for marketing processes, automation workflows, and campaign management. Continuously optimize processes to improve efficiency and results
Salary benchmarks
Our take
Quantexa specialises in data connectivity, offering companies a vital tool to streamline their information. By bringing together diverse data sets and enhancing internal information with external resources, it enables organisations to generate valuable insights, facilitating more informed decision-making processes.
Since its inception in 2016, Quantexa has experienced exponential growth, establishing a global presence with offices spanning various continents. Its clientele includes prestigious names such as HSBC and Shell, underscoring its reputation as a trusted partner in the realm of data analysis and interpretation.
Enterprises today recognise the untapped potential within their data repositories, yet many lack the in-house expertise to effectively leverage this resource. Quantexta fills this gap, as evidenced by its strategic collaboration with the British government's Public Sector Fraud Authority, securing a Lucrative £4M contract in 2023. Through this alliance, Quantexa aims to combat fraud within the public sector by applying its advanced analytical capabilities to identify and address fraudulent activities.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% female employees
19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2023
$129m
SERIES E
Jul 2021
$153m
SERIES D
Total funding: $370m
Company benefits
- Pension Scheme with a company contribution of 6% (if you contribute 3%)
- 25 days annual leave (with the option to buy up to 5 days) + birthday off!
- Health & Wellbeing: Private Healthcare, EAP, Well-being Days, Calm App, Gym Discounts
- Tech & Cycle-to-Work Schemes
Company HQ
Waterloo, London, UK
Articles
Leadership
Vishal Marria
(CEO)Previously an Executive Director at EY, and Director of Financial Services at BAE.
People progressing
Joined as an Associate Consultant. Promoted to Consultant after 10 months, then promoted again to Senior Consultant after a year. After that, moved to become a DevOps Engineer after another 2 years.
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