Senior Manager of Performance Marketing, Housecall Pro
Mobile and Operations
$123-154k
+ Equity
Software for home service businesses & professionals
Job no longer available
Software for home service businesses & professionals
501-1000 employees
Job no longer available
$123-154k
+ Equity
501-1000 employees
Company mission
Housecall Pro's mission is to champion professionals with exceptional technology that makes their work simpler, smarter, and more profitable.
Role
Who you are
- 8+ years of experience in growth marketing, mobile marketing, or marketing operations, with at least 2+ years of people leadership experience
- Proven success scaling mobile user acquisition and engagement through paid channels and lifecycle campaigns
- Expertise in marketing and mobile tech platforms (Adjust, Google Ads, Apple Search Ads, META Ads, etc)
- Strong analytical capabilities and experience with performance reporting and competitive analysis
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
Desirable
- Strategic thinker with the ability to translate complex challenges into actionable plans
- Excellent cross-functional communicator and collaborator
- Comfortable navigating ambiguity and driving clarity in high-growth environments
- Passionate about technology, experimentation, and driving measurable impact
- Demonstrated leadership in coaching and developing team members
What the job involves
- As the Senior Manager, Performance Marketing Operations, you lead a team at the nexus of mobile marketing performance and marketing operational excellence. You bring together a deep understanding of mobile growth strategies and create scalable systems that accelerate acquisition, engagement, and retention
- You are responsible for driving mobile app growth across performance channels. You work to optimize app flows related to onboarding, feature adoption, and upsells
- You combine strategic thinking with executional precision, partnering with Product, Engineering, and Marketing teams to improve user journeys, unify systems, and unlock insights
- Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success
- Lead mobile marketing strategy across paid and organic channels to drive app installs, activations, and long-term retention
- Oversee technology platforms related to mobile app (i.e. Adjust, Branch) and drive strategic usage to support growth objectives
- Develop and execute A/B testing strategies for app store optimization, onboarding flows, and in-app messaging
- Conduct competitive intelligence research and market analysis to inform acquisition strategies and product alignment
- Manage cross-functional collaboration between growth marketing, product, and data teams to ensure cohesive mobile experiences
- Define and implement scalable operational processes for campaign execution, measurement, and reporting
- Establish KPIs and build dashboards to monitor app performance, tech stack utilization, and marketing impact
- Coach and mentor team members, fostering a culture of experimentation, learning, and results-driven collaboration
Our take
Housecall Pro offers an all-in-one business management app for home-services professionals operating HVAC, plumbing, electrical, and landscaping businesses.
The resurgent home services market is expected to be worth well over $1 trillion by 2030. With the vast majority of businesses in the space either small or medium sized, there’s obvious value in backend software to take care of laborious but necessary admin in one place.
After five years as a Board Member, Michael Beaudoin became CEO in 2020 to help lead the company’s expansion. Considering that Beaudoin previously spent 13 years at the helm of highly successful home contractor marketplace HomeAdvisor, this seemed to be a shrewd move.
Indeed, the decision has been validated by the company’s 50% year over year growth since then, coupled with its major fundraising efforts and continued expansion within the US and Canada.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes an ergonomic standing desk (don’t worry you can sit, too), chair, computer, and accessories. Already got a sweet home office? We’ll only send you what you need! We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums. We even have an option for free medical insurance!
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO, not founder)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(President)Was CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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