Director of GTM Analytics & Insights, Equinix
$139-237k
Plus bonus and equity available; Salary applicable to CO candidates only
Digital infrastructure company
Job no longer available
Digital infrastructure company
1001+ employees
Job no longer available
$139-237k
Plus bonus and equity available; Salary applicable to CO candidates only
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- Substantial experience overseeing data analytics, modelling, insights generation, team leadership, & shaping data-driven GTM strategies
- Deep expertise in statistical analysis, data analytics, & modelling for actionable business insights from complex data sets
- Proven track record in leading & managing high-performing teams, fostering collaboration, & providing mentorship & professional development
- Familiarity with advanced analytics, predictive & prescriptive AI/ML & technologies to optimise GTM strategies & customer experiences
- Effective stakeholder management & communication skills to engage cross-functional teams, senior leadership, & external partners
- Knowledge of RevOps &/or Customer & Revenue Office, including GTM segmentation, sales, marketing, customer care/success & commercial ops
- Committed to continuous improvement by staying updated with industry trends, emerging technologies, best practices in analytics, & embracing open-source transformation
- Preferred: Bachelor's degree in a related field (Data Analytics, Data Science, Business Analytics/Administration, Economics/Econometrics, Computer Science, IT, or similar). Optional: Certified Analytics Professional (CAP) or Certified Business Intelligence Professional (CBIP) certification
- Experience with Excel, SAS, SPSS, Python, R, ANOVA, MATLAB, Tableau, ESRI, Power Bi, Salesforce, Clari, AI/ML tooling & scripting
- Enthusiastic collaborator, skilled in developing GTM analytics capabilities & rigour
- Prioritises strategic requirements & impacts in alignment with stakeholders
- Strong technical skills & a passion for optimising & automating
- Exceptional communication skills, specialising in data-driven storytelling & visualisation with a focus on predictive & prescriptive analytics
- Transformational leader driving bold & scalable change in GTM analytics
- Global mindset, excelling in matrixed & consensus-driven environments
- Cultivates innovation, embraces risk-taking, & learns from failure as a growth opportunity in GTM analytics
What the job involves
- As a member of the Go-To-Market (GTM) Insights & Analytics (IA) leadership team, you are responsible for ensuring the quality, integrity, & availability of data analysis & modelling related to EQIX’s go-to-market strategies
- Reporting directly to the Senior Director (Global Head) of Revenue Operations (RevOps) GTM IA, you will lead & guide the GTM Analytics team’s robust analytical collaborations across RevOps & the Customer & Revenue Office, & leverage data-driven approaches to shape effective GTM strategies for sales, marketing, customer care, experience, success, & commercial operations, evaluating & providing actionable insights, driving consistent segmentation & targeting, and utilising predictive/prescriptive data science that empowers data-driven decisions driving predictable revenue acceleration through optimised customer experiences
- Oversee & guide RevOps GTM analytics, leading a team of analytics professionals & leveraging industry best practices & advanced statistical analytical techniques, predictive & prescriptive AI/ML & technologies to analyse complex datasets, derive actionable insights, & shape effective segmentation, targeting, optimised customer experiences & revenue-accelerating GTM strategies
- Develop a comprehensive GTM analytical plan & roadmap by understanding company objectives, goals, & GTM priorities, identifying areas for analytics, engaging stakeholders, & defining measurable KPIs
- Evaluate data availability & quality, & identify suitable sources, systems, tools, & analytics techniques for reliable analysis, visualisation, forecasting, & decision-making
- Establish operational infrastructure/architecture with the DataOps team & build a skilled analytics team to execute data-driven approaches, plans & roadmap
- Collaborate & position the team as the analytical point of contact with cross-functional RevOps & the Customer & Revenue Office priority stakeholders to gather input, align objectives, facilitate the adoption of interoperable practices & ensure consistent delivery of analytical GTM value
- Effectively & regularly communicate insights, recommendations, analytical findings, outcomes & value generated from analytics initiatives (with scale) to internal stakeholders, leadership & external partners
- Continuously monitor the performance of GTM analytics initiatives & evaluate their effectiveness, soliciting feedback to refine & iterate the GTM analytics strategy as needed
- Leverage appropriate analytical techniques & tools to conduct thorough data analysis, extracting actionable insights that inform GTM decision-making by uncovering, visualising, & presenting trends, patterns, correlations, probabilities & forecasts in clear and compelling reports, dashboards, and data visualisations that enable stakeholders to make informed decisions to shape effective GTM strategies
- Manage GTM Analytics teams' performance through motivation, engagement, & coaching
- Drive people development strategy, including location-based & hybrid-virtual initiatives
- Provide transformational leadership & guidance for escalations & interlocks to other stakeholders
- Establish GTM Analytics processes based on industry best practices for EQIX's best-in-class approach
- Model Equinix cultures & values
- Provide guidance, mentorship, & development opportunities to enhance teams' skills & capabilities
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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