Senior Field Marketing Manager, Sweep
€60-70k
1-5 days a week in office
Carbon footprint management solution
Open for applications
Carbon footprint management solution
101-200 employees
Open for applications
€60-70k
1-5 days a week in office
101-200 employees
Company mission
To help businesses track and act on their carbon, so they can become forever companies.
Role
Who you are
- Minimum of 8+ years of experience in a Field Marketing leadership role
- Experience with Salesforce and Hubspot, producing reports and dashboards to make data driven decisions, and mentoring a team that can do the same
- Proven track record of successfully recruiting, managing and scaling a field marketing team
- Understanding fundamentals of the marketing funnel from top to bottom and activities to move prospects through to close
- Savvy enterprise B2B marketer with expertise in live events, face-to face programs and virtual gatherings
- Excellent project management and budget management capabilities
- Excellent verbal and written communication skills
- Ability to easily engage with SDR and Sale Executives to ensure timely lead followup and event execution while maintaining positive relationships
- Fully professional proficiency in English and French
- A hands-on problem solver, self-motivated with a glass half-full attitude
- An entrepreneurial mind, ready to launch and fail and iterate
- You’re an empathetic team player and leader that is great at building lasting relationships
- Attuned to remote collaboration, using digital tools and meticulously documenting work
- You care about our mission of creating a better future for all of us
What the job involves
- Sweep is hiring a Senior Field Marketing Manager to make Sweep an outstanding resource for the climate community and a real driver of change for our planet
- You'll be responsible for developing and executing a successful field marketing plan to generate awareness and create demand primarily in EMEA and North America to position Sweep as a thought leader in the climate technology market
- As the Senior Field Marketing Manager, reporting to the Global VP of Marketing, you will help the team identify and execute a variety of marketing vehicles and tactics, such as trade shows, conferences, events (both online and offline), webinars, direct mail and call campaigns, with and without partners
- Coach, enable and lead a growing team of field marketers that can scale with the company
- Manage and mentor the field marketing team, making data driven decisions and delivering measurable results
- Develop and lead the execution of a comprehensive field marketing plan to increase brand awareness and drive customer demand in key regions
- Oversee the scaling of field marketing activities, ensuring that the programs align with pipeline targets and growth objectives
- Manage a variety of marketing activities including trade shows, conferences, in-person and virtual events, webinars, direct mail, and call campaigns to reach target audiences effectively
- Collaborate with internal teams and external partners to execute joint marketing initiatives (e.g., partner events, co-hosted webinars) that maximize reach and engagement
- Build and maintain direct relationships with sales teams to identify new programs, activities, tools, and processes
- Build strong relationships with our key partners and customers, utilizing their networks and voices when necessary, in collaboration with Sweep teams
- Set performance goals, analyze success metrics and report results with complete transparency to deliver continuous improvement
- Negotiate contracts and assess new opportunities to optimize the overall Field Marketing spend and strategy
Our take
Even as eco-friendly sentiment increases, the vast majority of companies aren’t measuring their emissions accurately and regularly. And, with ESGs and carbon-tracking ramping up the corporate agenda, companies are scrambling for solutions, especially in light of the coming sustainable reporting regulations.
Sweep, which targets carbon management in large enterprises at the FTSE 500 level, delivers software that enables users to "take control of their climate journey" - with a toolsuite that makes carbon data collection, security and analysis seamless and automated.
With Sweep, the burden on companies to track their impact is lessened, leaving them to focus on actively reducing their carbon footprint and contributing to global net-zero efforts. Though there are other players in the market, such as Plan A, Watershed, and Emitwise, Sweep has secured itself a leading position with smart partnerships and a deep focus on the specific tech requirements of the space.
The company has seen good funding, being one of the best-funded carbon management platforms on the market. In 2022, Sweep interestingly reported on the ineffectiveness of traditional carbon offsetting - which has for some time been up for debate - and published a carbon reduction methodology designed to "limit financial and reputational risks and add moral weight to corporate climate programmes". It is now partnering with technology companies like 3Degrees and Urbanomy to build new decarbonisation strategies for businesses.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
36% female employees
53% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2022
$73m
SERIES B
Dec 2021
$22m
SERIES A
Total funding: $100m
Company benefits
- Lunch voucher
- Health insurance entirely free for you and your family
- RTT
- Trust and flexible working hours
- Personal development training fund
- Global and team offsites
- Hybrid environment (At least 1 day per week at the office)
Company HQ
Antigone, Montpellier, France
Articles
Leadership
Rachel Delacour
(CEO)Previously Co-Founder & CEO of BIME which was acquired by Zendesk. Rachel has extensive experience as a board member alongside her role as CEO and co-founder of Sweep.
Yannick Chaze
(CTO)Worked at Zendesk for four years, ultimately as a Senior Engineering Manager. Former Lecturer at Polytech Montpellier.
Raphael Güller
(CDO)Worked at Zendesk for four years, ultimately as Creative Director. Has also been Creative Director at Neue Zürcher Zeitung.
Salary benchmarks
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