VP of Marketing, Constrafor
$170-190k
+ Equity
Construction productivity software and financial services
Open for applications
Construction productivity software and financial services
21-100 employees
Open for applications
$170-190k
+ Equity
21-100 employees
Company mission
To set new standards of productivity and cost-efficiency for the construction industry through its productivity and financial services platform.
Role
Who you are
- 6+ years of demonstrable senior marketing experience in B2B SaaS, with a proven track record in growth marketing and driving scalable customer acquisition in an early-stage startup environment
- Deep understanding of growth marketing principles, including lifecycle marketing, growth hacking, funnel optimization, and performance marketing
- Proven expertise in designing and executing ABM strategies that drive targeted growth
- Hands-on experience with marketing analytics tools (e.g., Google Analytics), CMS, CRM, and Marketing Automation platforms (e.g., HubSpot, Salesforce, Pardot)
- Extensive experience across a variety of marketing channels, with a strong focus on digital, SEO, content marketing, product marketing, email campaigns, and event management
- Strong analytical skills, with the ability to interpret data and transform it into actionable insights and growth strategies
- Demonstrated success in leading and developing high-performing teams in a fast-paced, dynamic environment
- A strategic thinker with the ability to innovate and adapt to the evolving needs of a growing startup
What the job involves
- We are seeking an exceptional VP of Marketing with a strong emphasis on growth to lead our marketing strategy. This role is pivotal in scaling our customer base, optimizing acquisition channels, and enhancing our market presence
- As VP of Marketing, you will be responsible for developing and executing data-driven marketing strategies that fuel rapid growth and position Constrafor as a market leader. This is a unique opportunity to take on a leadership role within a fast-paced, innovative environment
- Develop and execute aggressive growth marketing strategies that focus on customer acquisition, retention, and expansion
- Leverage data to identify and scale high-impact marketing channels
- Monitor, analyze, and report on marketing initiatives to measure performance, generate actionable insights, and refine strategies to maximize ROI
- Collaborate closely with the Sales Team to develop materials, tools, and strategies that enhance their ability to close deals and drive revenue
- Oversee the company’s digital marketing efforts, including content marketing, SEO/SEM, email marketing, and social media, with a focus on driving measurable growth
- Partner with the Product Team to craft and execute marketing strategies for new and existing products, ensuring market fit and alignment with growth goals
- Oversee the planning and execution of industry conferences and events, including selection, registration, logistics, and ROI assessment
- Build, mentor, and lead a high-performing marketing team, with a strong focus on growth marketing disciplines, fostering a culture of innovation, collaboration, and excellence
Our take
Large construction projects take a long time to finish, and subcontractors can get caught up in the flow of money, waiting up to 80 days to be paid by general contractors. Such situations not only lead to project delays but also impose the burden of financing their project segments onto subcontractors. However, Constrafor has set out to change this through its SaaS construction procurement platform.
It streamlines information and documentation for how general contractors work with subcontractors and assumes the risk for the subcontractor invoice, freeing up cash flow. The general contractor then reimburses Constrafor for the invoice; its revenue is based on taking in about 2% of the value of the invoice.
Given that construction companies typically allocate less than 1.5% of their revenue to technology investments, Constrafor find itself in substantial demand, It stands out by offering tailored solutions, designed and developed on behalf of these companies. Bolstered by recent funding, secured through a SAFE note, Constrafor is poised to elevate its operations, effectively facilitating crucial functions like payroll management and other pivotal aspects of the construction process.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2024
$14m
SERIES A
Apr 2023
$7.5m
EARLY VC
Total funding: $29.2m
Company benefits
- Equity Ownership: Opportunity for equity ownership in Constrafor
- Hybrid Work Schedule: M-W at our beautiful Hudson Yards office
- Comprehensive Benefits: Medical, dental, and vision insurance for you and your dependents
- Generous PTO: Generous paid time off plan
- Innovative Culture: A collaborative and innovative work environment that values your input
- Impactful Work: Opportunity to make a significant impact in a growing tech company
Company HQ
Midtown South, New York, NY
Articles
Leadership
Anwar Ghauche
(Co-Founder)Experience as Senior Consultant of Booz & Company from 2010 to 2013. Investment Analyst for QVT Financial LP from 2015 to 2018.
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