Vice President of Product Marketing and Enablement, Skai
$190-220k
+ Bonus
Omnichannel marketing platform
Job no longer available
Omnichannel marketing platform
501-1000 employees
Job no longer available
$190-220k
+ Bonus
501-1000 employees
Company mission
To empower businesses with data they can trust, insights they can use, and impact they can measure.
Role
Who you are
- 10+ years of experience in product marketing, with a proven track record in a leadership role within a high-growth, fast-paced environment
- Extensive experience in enablement, managing both internal and external training programs
- Knowledge of the adtech industry, specifically retail media, is a significant advantage
- Strong strategic thinking with the ability to translate strategy into action
- Excellent communication skills, both written and verbal, with the ability to simplify complex solutions into clear, compelling messaging
- Experience in creating scalable processes, defining team roles, and building high-performing teams
- Ability to collaborate effectively with cross-functional teams and drive alignment across departments
- Strong project management and organizational skills, with experience managing multiple priorities in a fast-paced environment
- Expertise in managing and deploying learning management systems (LMS), with experience in curriculum development for diverse audiences
- Adaptable and versatile, with the ability to multitask across a wide variety of responsibilities and deliverables
What the job involves
- Reporting to the Executive VP of Marketing, the VP of Product Marketing & Enablement will lead and shape Skai’s go-to-market strategy and comprehensive enablement programs.
- This key leadership role requires a proven track record in product marketing and enablement, along with a deep understanding of the digital advertising landscape. Expertise in commerce and retail media is a significant plus
- You will be responsible for building a high-performing product marketing organization while fostering a culture of continuous learning. By creating scalable processes, defining clear roles, and overseeing internal and external enablement initiatives, you will empower both our teams and clients with the knowledge and tools needed to drive market impact and deliver measurable success
- Strategic Leadership: Develop and implement a holistic product marketing and enablement strategy, ensuring alignment with the company’s business objectives and market opportunities
- Positioning & Messaging: Develop compelling, differentiated messaging for Skai’s solutions, ensuring each one resonates with target audiences. Create value propositions for each product and buyer persona, refining these as the market evolves
- Product & Partnership GTM: Create and execute effective go-to-market strategies for product and partner launches, client acquisition, adoption, and expansion. Develop detailed GTM plans, and coordinate with cross-functional teams—mainly marketing, sales, product management, and customer success
- Research: Conduct market and customer research to provide insights that inform product positioning, messaging, and strategic decisions. Ensure the team understands customer and market dynamics, positioning Skai’s solutions competitively
- Client Enablement: Oversee client training, both live and virtual, one to one, one to few and one to many, coordinating with cross-functional teams to deliver impactful training on Skai’s solutions and ensuring clients are empowered to optimize their use of the platform
- Internal Enablement: Lead internal training initiatives for the revenue organization, focused on Skai’s value proposition as well as for deep dives into platform features. Ensuring internal teams are upskilled and aligned with evolving product offerings, including new hires
Our take
With increased demands for advertisements on mobile, CTV, and other digital platforms, businesses are facing pressure to find omnichannel marketing solutions. Although this is becoming easier due to omnichannel-focused ad bidding platforms, data must still be leveraged to target and optimise the engagement of each advertisement.
Skai provides a data-driven marketing platform focused on omnichannel advertisement analytics, helping to provide businesses with the insights they need to drive powerful brand growth. In addition to providing measurement tools for cookieless proprietary data, the platform also includes campaign creation and management tools, as well as strategic tools for identifying trends, consumer sentiment, and other business intelligence datasets.
Whilst the omnichannel marketing platform landscape is growing, Skai stands out by focusing on data strategies, whereas its competitors prioritise simpler tasks such as media bidding. In 2023, it released the first-of-its-kind "omnichannel platform for unified performance advertising", which boasts new AI-powered capabilities and bundled solutions, showcasing its dedication to remaining at the forefront of innovation in the field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Company benefits
- Offices in cities across the world
- Professional growth stipend
- Diversity and inclusion programs
- Company outings and volunteering
- Health and wellness initiatives
- Stock option plan
- Transportation benefits
- Exclusive perks and discounts
- Stocked kitchens and happy hours
Company HQ
SoMa, San Francisco, CA
Leadership
Yoav Izhar-Prato
(Co-Founder & CEO)Founder and CEO of Kenshoo. Experience as Vice President of Marketing, Business Development, and Sales for CellPay Ltd. Founder and Chairman of Beijing PrePay from 2004 to 2006.
Nir Cohen
(Co-Founder & CTO)Experience as Developer for Amdocs. Co-founded Skai as CTO in 2006.
Alon Sheafer
(Co-Founder & CSO)Experience as CEO of Bazman from 2003 to 2006. Co-founded Skai as CSO in 2006.
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