Product Marketing Manager, Hydrosat

• The successful candidate will be a self-starter with high levels of energy and the drive to work within a small, fast-paced, high-growth environment. Specific attributes should include:
• Bachelor’s degree in Marketing, Communication, Agriculture, or related field
• Hands-on experience with geospatial data
• Proven experience as a Product Marketing Manager, Brand Manager, or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools
• Excellent communication skills
• Keen eye for detail
• Creative
• Analytical mind and strong quantitative skills
• Minimum 3 years of relevant work experience
• Must be a U.S. Person (U.S. Citizen or Green Card holder)
• You will be a creative and quantitative thinker
• You should be familiar with various product marketing techniques (email campaigns, pricing strategies, etc.)

Desirable

• We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales
• Your goal will be to develop and implement the most profitable plans to position and promote our products
• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test market product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers