Global Integrated Marketing Program Manager, ServiceNow
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- This role requires strong project management expertise and end-to-end marketing program and/or campaign experience
- An ideal candidate would have domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully lead cross-functional collaboration and alignment
- Proven marketing program management experience, including excellent project plan skills
- Experience driving, designing or executing integrated marketing programs and/or campaigns
- Understanding of marketing campaign performance and ability to translate it into business impact
- Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration
- Strong written and verbal communication skills with ability to translate marketing speak into business impact
- Marketing campaign and program management within the enterprise software industry is preferred
- Bachelor’s degree with 8+ years of marketing experience
What the job involves
- The Global Marketing Integrated Program Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow Marketing’s key global programs and campaigns
- You will lead and facilitate cross-functional efforts to build full funnel, integrated marketing plans to build brand awareness, drive pipeline and revenue, and accelerate post-purchase motions
- As an Integrated Program Manager, you are responsible for holding teams accountable for realizing the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget
- With a keen eye for detail and project management prowess, works across marketing teams to facilitate the development and execution of global integrated marketing plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals
- Facilitating and leading cross-functional working sessions, including managing the agenda, working files, action items, and plan components
- Designs and manages the comprehensive project plan including the campaign roadmap, and deliverables timelines
- Manages the overall plan budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices
- Ensures marketing plan is being measured as part of the organization’s overall rhythm of the business and QBRs
- Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks
- Holds cross-functional team accountable to the execution and performance of the aligned plan
- This role requires a strong ability to lead by influence across various teams and levels
- Cross-functional teams include members from:
- Brand, Creative & Thought Leadership
- Digital & Social
- Product & Solution Marketing
- Field & Demand Marketing
- Partner Marketing
- Events
- Data & Analytics
- This role would also collaborate within a team of Integrated Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across campaigns
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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