Lifecycle Marketing Specialist, StyleSeat

• 2 –3 years of lifecycle marketing experience
• Demonstrated experience in email marketing, push & SMS
• Strong analytical skills; proficiency in Microsoft Excel
• Very strong communication and team-working skills
• High level of organization coupled with attention to detail
• Interest in learning about marketing financials
• Self-starter who exhibits curiosity
• Ability to prioritize multiple objectives within a fast-paced, changing environment
• Aptitude to think strategically but act tactically
• Confidence in project management and presentation skills

Desirable

• Lifecycle marketer to help build the core CRM programs that activate, engage and retain the Pro and Client audiences that make StyleSeat THE integral marketing tool for beauty professionals
• You will partner across teams to support new product launches, ensure adoption of existing features, and develop the campaigns that increase activity and engagement on our platform
• This will include establishing goals and briefs with our product marketing organization, crafting compelling content with our creative team, and building a strategy that helps continually improve outcomes
• Owns the planning, execution and deployment of campaigns (email, SMS, app push notifications) supporting product marketing and audience engagement
• Defines, tracks, measures, analyzes and reports out on lifecycle communications and presents learnings and insights to team members and stakeholders
• Optimizes campaign performance through robust test and learn strategies including content, audience segmentation and creative
• Identifies new opportunities to increase campaign performance and program as a whole
• Maintains and ensures high levels of data hygiene and integrity with fast-growing, high-volume lists
• Collaborates and maintains strong relationships with stakeholders both internal (creative, analytics, marketing, planning, etc) and external (platform partners)
• Serves as a subject matter expert on lifecycle marketing and internally shares information on trends and competitor examples in the lifecycle marketing landscape
• Assists with day-to-day email operations as needed (proofing and QA’ing emails, email calendar updates, creating and importing email audience segments)
• Own product marketing launch & product adoption support
• Build and deploy campaigns through Braze (our CRM platform)
• Analyze and report on campaign deployments
• Identify key learnings and opportunities for optimization
• Measure ability to improve campaign performance
• Drive overall product adoption and engagement with messaging
• Implementation and measurement of our core product marketing support lifecycle programs as well as the pillars of regular communication, i.e. regular newsletters and ad hoc campaigns
• Manage stakeholder inputs, building, trafficking and deploying campaigns, analyzing and reporting campaign performance for partners, and recommending optimizations for the lifecycle program