Product Marketing Manager, SonarSource
Go-To-Market, Content Creation, & Partnerships
More information about location
Code quality management platform
Be an early applicant
Code quality management platform
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To enable developers and development teams to write clean code and remediate existing code organically, so that they can focus on the work they love and maximize the value they generate for businesses.
Role
Who you are
- Direct and proven Product Marketing experience (5+ years) in the Developer tools or DevOps space
- Demonstrated success with sales enablement initiatives and supporting sales teams, with a clear understanding of how to equip sales for success in a technical B2B environment
- Proven track record in launch management and go-to-market team enablement for technical products
- Experience with building strategic go-to-market plans and crafting compelling, customer-focused messaging for complex products and solutions
- Strategic mindset to identify, prioritize, target, and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs
- Experience with preparing and delivering impactful presentations to live audiences, particularly at the developer level, showcasing strong presentation and storytelling skills
- Deep technical understanding and passion for software products and the underlying technology
- Hands-on ability to build and deliver compelling technical solution demonstrations
- Extensive experience in programming and DevOps, enabling authentic engagement in technical discussions with developers
- Adaptability and flexibility working in a dynamic space with Agile principles
- A hunger to learn new technologies, develop new skills, and thrive in a highly collaborative and feedback-based environment
- A team player with a can-do attitude who actively shares knowledge to elevate the team
- Exceptional communication skills with fluency in English, both written and spoken
What the job involves
- Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonar's market-defining solutions through impactful go-to-market strategies, compelling content, and key ecosystem partnerships
- The product marketing function is very strategic to the company’s growth, and you will be at the center of it all, specifically driving market impact by creating narratives and positioning that demonstrate the value of our suite of products to customers and prospects
- You’ll work closely with product management, sales, services, demand generation, and other cross-functional teams to create and continually optimize content and product launches based on ecosystem needs and market feedback
- This role will also own and drive strategic go-to-market initiatives with select partners in the DevOps ecosystem, in concert with our product and ecosystem teams
- You'll join a dynamic team that's driving our market presence forward through impactful messaging, effective sales enablement, and strategic content creation
- Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions
- Coordinate and lead cross-functional go-to-market product launch deliverables, acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis
- Design and deliver advanced sales enablement programs in partnership with sales leaders, including in-depth product training and sophisticated objection handling guides, to empower the sales team to effectively sell technical solutions
- Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators
- Collaborate on a strategic content calendar and help build out marketing collateral, ensuring a consistent flow of valuable information to our target prospects
- Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product, ecosystem, and partner teams to develop joint marketing programs, necessary product-level integrations, and compelling joint collateral
- Serve as the partner solution expert, accurately conveying value propositions and solution capabilities to all stakeholders, both internally at Sona and within partner GTM teams
- Deliver impactful technical talks at conferences, partner events, and webinars, effectively communicating complex concepts to diverse audiences
- Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption, crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns
Our take
It has been reported that bug-prone software costs enterprises close to $3 trillion every year, and with developers now handling higher volumes of code than ever, SonarSource’s products automatically ensure that only clean code is embedded when they update software.
The company was founded in Switzerland in 2008, and has become the market leading platform for code quality control. While its first decade was encouraging, the period from 2018 and today has been an astounding period of hyper growth.
It has earned Unicorn status, opened up offices across Europe, as well as in the US and Asia, and counts the likes of Nasa, Microsoft, and IBM amongst its customer base. Indeed, the vast majority of the Fortune 100 use SonarSource.
With its position at the head of the market established, SonarSource is aiming to expand its headcount and continue its momentum, especially in the US and Asia-Pacific, where the tech industry is booming
Freddie
Company Specialist at Welcome to the Jungle
Insights
39% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2022
$412m
LATE VC
Nov 2016
$46.2m
LATE VC
Total funding: $458.2m
Company benefits
- Safe work culture - we value respect, kindness, and the right to fail.
- Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
- Great people - we value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Our 300+ SonarSourcers from 33 different nationalities can relate!
- Work-life balance - keeping a healthy work-life balance is important. This is why we have a hybrid work policy and some people prefer working some days from home.
- Always keep learning - in an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.
Company HQ
Vernier, GE
Leadership
Olivier Gaudin
(CEO)Co-founded SonarSource in 2008 alongside Freddy Mallet and Simon Brandhof, who have since moved on. Previously worked at JP Morgan and Deutsche Bank, before becoming Head of Development at Marketing Services company CIFEA DMK.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 32 more jobs at SonarSource