Product Marketing Manager, Ox, 0x

• 5+ years of Product Marketing experience working with technical software products preferably with a focus on developer tools, platforms, crypto or fintech
• Experience crafting and executing a holistic marketing strategy for developer-centric B2B products and familiarity with key channel performance indicators
• Ability to distill highly complex technical topics and make them consumable for a generalized audience
• Passion for the benefits of decentralization and the 0x mission
• Exhibit our core values: do the right thing, consistently ship, and focus on long-term impact

Desirable

• Tell the story of 0x as our team defines the category of professional-grade API to access web3 markets
• Craft a vision and execute the marketing strategy for 0x API to be the go-to endpoint for enabling exchange within products across the crypto ecosystem
• Own product marketing initiatives including competitive analysis, customer segmentation, audience insights, messaging and positioning
• Build and scale 0x’s portfolio of marketing channels and programs through experiments and optimizations that drive a high return on investment
• Develop and oversee the communications for product launches. Build product narratives and execute campaigns working with content teams. As PMM, ensure that all launches are delivered on time, on message, and on brand
• Manage tracking and reporting on campaign and creative performance to uncover growth and optimization opportunities
• Create unique and authentic content that drives new developer acquisition and engagement
• Be the voice of the 0x Platform users, highlighting successes and helping to elevate their impact
• Collaborate cross-functionally with other teams, including product management, content, dev advocacy and business development