Marketing Specialist, Founder Shield
Risk management for VC-backed startups
Job no longer available
Risk management for VC-backed startups
21-100 employees
Job no longer available
21-100 employees
Company mission
To take the stress out of buying insurance for venture-backed startup companies.
Role
Who you are
- Bachelor degree in marketing or communications
- 4+ years experience in a marketing role
- Proven track record of effective growth marketing campaigns
- Experience in customer acquisition, retention marketing, and CRM (Salesforce)
- Excellent written and verbal communication skills
- Be exceptional at productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress,)
- Basic competence with Adobe Creative Cloud suite - Photoshop, Illustrator & Indesign
- Fluency with project management tools such as Monday.com, Asana, Trello, Jira. Knowledge of Agile methodology is a plus
- Experience in a startup or high-growth environment or interest in the venture capital process and community; Not required but a plus
- Previous experience sourcing and managing freelancers/contractors (e.g. UpWork, Fivver) to scale marketing output
- Passionate about lead generation, retention marketing, and driving bottom-line results; Loves "growth hacking"
- Desire to work in an entrepreneurial company and drive immediate results
What the job involves
- Support partnerships outreach initiatives and work closely with the sales team to drive channel partner initiatives
- Own all paid media channels including, sponsored content, search and display channels
- Crafting ad copy and developing campaign strategy for digital ad campaigns
- Create and manage marketing automation workflows
- Manage a bench of contractors to run marketing campaigns at scale - including PPC specialists, marketing assistants, PR agency, developers, and freelance writers
- Support sales team with collateral e.g. 1pagers, proposals
- Constantly come up with new ideas to expand reach
- Implement and manage link-building efforts
- Spearhead large-scale content projects e.g. whitepapers, microsites, reports, infographics, website tools
- Reach out to partners and publishers to identify opportunities for collaboration - guest post, podcasts, interviews
- Work with designers to develop templates, graphics, video and design assets
- Ownership of client-facing marketing communications
- Identify opportunities to improve conversion rates on landing pages and manage the implementation of CRO strategy
- Analyze multiple data sources to create monthly reports with actionable insights
Our take
Insurance companies have historically been slow to adopt digital transformation, oftentimes relying on fax and manual administration, so startups are cropping up all across the sector to make the purchase and administration of policies more streamlined and intuitive. Founder Shield is one of them, and is focusing on risk management insurance for fast-evolving VC-backed startups.
An important aspect of Founder Shield is its highly accommodating approach to risk management products. Companies working in emerging and lucrative sectors like crypto and cannabis frequently need novel policies to provide the best coverage, and Founder Shield has proven flexible and effective in building new products.
The insurtech sector itself is also a cash-flush one to be in currently. VC funding has risen steadily year over year, and is showing no sign of slowing. Whilst most large incumbents offer startup insurance, it’s Founder Shield’s ability to move away from the one-size-fits-all model that will help it siphon off fast-growth startup players as it moves to expand operations into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Incomparable company culture
- Be an early employee of a rapidly scaling organization
- Hybrid WFH, remote work & vacation policies
- Massive scalability and growth opportunities
- Medical, vision & dental
- 401k
Company HQ
Chelsea, New York, NY
Leadership
Benji Markoff
(CEO)Worked in sales, marketing, and business development before Founder Shield. Is also Co-founder of Scale Underwriting, an Operation Partner at Interplay Ventures, and CCO and Co-founder of ReShield.
Carl Niedbala
(COO)Has experience across the marketing and legal sectors, and alongside work at Founder Shield is also the Founder of Villanova Venture Community, and Co-founder/COO at ReShield.
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