Director of Global Field Marketing, SOPHiA GENETICS
$112-204k
3 days a week in office
Medicine software company
Open for applications
Medicine software company
201-500 employees
Open for applications
$112-204k
3 days a week in office
201-500 employees
Company mission
To transform patient care by expanding access to data-driven medicine globally.
Role
Who you are
- Proven experience (at least 7 years) in field marketing, preferably within life sciences, genomics, or biotech industries
- Demonstrated success managing and scaling marketing teams, including direct management of field marketing managers and SDRs
- Strong expertise in demand generation, pipeline building, and marketing qualified lead (MQL) and sales qualified lead (SQL) management
- Deep understanding of marketing technologies and platforms such as Salesforce, Pardot, SEO, and campaign management tools
- Ability to analyze and interpret marketing data and KPIs to drive continuous improvement and meet ambitious pipeline and revenue targets
- Willingness and ability to be hands-on as a working manager, balancing strategic leadership with day-to-day execution
- As an international organisation, English is our primary business language and you will need to bring full fluency in English
What the job involves
- Have you lead global field marketing teams for a diagnostic, precision medicine or digital health organisation?
- Do you bring solid awareness of building demand, and driving strategies for revenue pipeline for international/global organisations?
- If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS marketing team as Director, Field & Events Marketing, and enable us to make a positive impact on the outcomes for cancer & rare disease patients worldwide
- Enjoy the flexibility of a hybrid work schedule allowing 2 days PW home working, collaborating closely with colleagues in our Boston Fenway corporate office
- Reporting to the VP Marketing, as Head of Field Marketing you will lead and develop a global team of Field Marketing Managers and their direct reports, including SDRs and event coordinators
- You will be responsible for driving demand generation, pipeline growth, and executing regional marketing strategies across key territories such as APAC, NORAM, and LATAM
- Your role will involve close collaboration with sales, distributors, and cross-functional teams to deliver impactful campaigns, events, and programs that support commercial objectives and accelerate business growth
- You will also oversee marketing analytics, reporting, and budget management to ensure data-driven decision making and continuous improvement
- Lead and develop a global team of field marketing managers, events specialists and sales development representations, to generate top of funnel activity, enable sales growth and drive regional marketing success
- Own the planning and execution of targeted marketing campaigns and events across multiple regions, with a focus on pipeline generation and revenue growth
- Utilize marketing automation tools such as Salesforce and Pardot to track, analyze, and optimize lead generation and qualification processes
- Drive data-driven decision making by monitoring KPIs, managing budgets, and continuously refining marketing tactics to meet marketing revenue pipeline (MAR) and NQL/SQL (Non-Qualified Lead / Sales Qualified Lead) targets
- Partner closely with regional field sales leaders to ensure seamless handoff processes, define shared success metrics, and create targeted enablement programs that equip SDRs with region-specific messaging, account intelligence, and event follow-up
- Collaborate with SDR teams to develop and refine lead qualification criteria, response protocols, and nurture sequences for field marketing-generated pipeline, ensuring speed-to-lead standards are met and conversion rates consistently improve across all regions
- As a public organisation facing ongoing commercial growth, you will bring a success-orientated and solutions-focused mindset that embraces team collaborations, change, growth and inclusion
- Contract: Permanent
Application process
- As part of your recruitment journey, you should expect to meet English-only speakers, so for best chances of success, you should include your CV in English. Non-English CVs have a high likelihood of being rejected at application stage
- Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance
- Starting Date: Q1 2026 - Date as discussed
Our take
Though health and genetic data are increasingly available in large quantities to healthcare providers, it can be very difficult to gain insights from it. Data processing is a significant bottleneck, and important information which could be vital to a patient's health can easily be overlooked or misinterpreted. SOPHiA GENETICS has developed a SaaS platform which seeks to change this, by processing raw data received from partner institutions and then returning a standardised report which can be actioned by the end user. The platform then learns from this process, becoming more capable the more data it receives.
The global healthcare AI market is thriving, with numerous large competitors in the sector such as Welltok, iCarbonX and IBM (Watson Health). However, SOPHiA's USP is its support of democratizing health data, which means that it has continually worked closely with a variety of healthcare providers each using different instruments, and providing non-standardized data. While this was initially a hurdle, once overcome it has become a strength, allowing the platform to engage with the equipment a healthcare provider has rather than requiring a particular inventory.
SOPHiA went public in 2021 and since then has pursued collaborations with institutions and companies that focus on cancer screening and diagnostics. Most recently the company launched advanced MRD tracking capabilities, further innovating in the oncology space. With these cutting-edge tools. SOPHiA strengthens its leadership in data-driven medicine, paving the way for more personalized healthcare.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$110m
SERIES F
Jan 2019
$79.1m
SERIES E
Total funding: $252.8m
Company HQ
Rolle, VD
Leadership
Jurgi Camblong
(Co-Founder & CEO)Previously the CEO at Gene Predictis. Prior to that, they were a Post-doctoral Associate Researcher at Oxford University.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at SOPHiA GENETICS