PR Manager, YOOX NET-A-PORTER
@MRPORTER
$100-115k
+ Performance bonus schemes dependent on the type of role you are in
4 days a week in office
Online luxury and fashion retail business
Be an early applicant
Online luxury and fashion retail business
1001+ employees
Be an early applicant
$100-115k
+ Performance bonus schemes dependent on the type of role you are in
4 days a week in office
1001+ employees
Company mission
To fully digitalise the high-end fashion industry.
Role
Who you are
- Graduate (or equivalent) with proven PR experience in a luxury fashion, menswear or multi-brand environment
- Minimum 7+ years in a PR role
- Strong relationships with fashion and lifestyle media. Experience with watch media is highly preferred
- Retail PR experience within key markets in the US is preferable
- Exceptional event production experience
- Proven track record of creating positive impact on business through PR and communications strategy
- Strong presentation & superb writing skills a must
- Demonstrate a solid understanding of the luxury fashion industry and digital
- Proven commercial experience with working in a fast-paced environment
- Proven track record of creating a positive impact on business through implementation of a PR strategy
- Discreet, professional and well spoken, with excellent communication skills
- Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative
- Pro-active and able to show initiative/ideas to constantly promote the MR PORTER offering
- Creative and strategic thinker
- Able to identify communication opportunities across multiple media platforms
- Strong MS Word skills; working knowledge of PowerPoint and Excel
- LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics
What the job involves
- Department Size: 4
- Reporting into: Head of Public Relations and Communications, North America, NET-A-PORTER & MR PORTER
- In partnership with the Director of PR and Communications, develop a PR strategy for the US market and drive implementation while demonstrating impactful results
- Provide strategic and tactical support to the Director of PR and Communications in the effective function of the in-house PR team, while also working in tandem with global PR teams
- Develop and execute earned media plans and secure brand building coverage for multiple seasonal campaign and capsule launches, events and on-site categories such as MRP own label, fine watches, exclusive capsules, the MR PORTER brand and The Journal
- Manage brand events across the region, working with the MR PORTER marketing, creative, social media teams and local production agencies
- Increase profiles of brand and spokespeople in the US by identifying opportunities across media outlets, conferences, podcasts and industry events. Oversee and implement the agreed approach with the regional and global teams
- In line with strategy, come up with creative ways to tell the MR PORTER story, celebrating campaigns, events and the profiles of its executives, via relevant media in the region
- Work closely with the marketing team to conceive and execute other special projects and product launches, optimizing owned and earned channels
- Compile interview briefings for spokespeople in the business and written responses for features and news stories
- Work closely with the Buying Director and Style Director to ensure that brand messaging is supported by the most compelling insight
- Maintain relationships with relevant journalists, media and stylists across the US
- Provide coverage targets (by month and by project)
- Accountable for KPI tracking and reporting, working with fashion PR Assistant
- Monitor MR PORTER brand exposure, ensuring all communication and activity is in line with strategy
- Management of the annual PR budget
Our take
YOOX NET-A-PORTER (YNAP) is a leading online luxury and fashion retailer, consisting of four multi-brand platforms, connecting customers with the world's most coveted brands. Following its recent acquisition by Mytheresa, YNAP will continue to operate under its distinct identity, with Mytheresa focusing on luxury and YNAP maintaining its broader multi-brand approach.
With 5.3M customers in 180 countries, YNAP takes a localised approach, tailoring its offerings to meet the needs of clients around the globe. From its offices across the US, Europe, and APAC, to joint ventures with Alibaba in China and Symphony Investments in the Middle East, YNAP ensures that its global reach is both personal and impactful.
At the heart of YNAP's vision is its Infinity 2030 strategy, a forward-thinking commitment to sustainability and a circular fashion system. Drawing on over two decades of data and insights, YNAP continues to push the boundaries of innovation to elevate the shopping experience for its customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Company HQ
Shepherd's Bush, London, UK
Leadership
Alison Loehnis
(Ad Interim CEO & President)Joined YOOX NET-A-PORTER in 2007 as VP of Sales and Marketing, since then they have held multiple President roles and have been serving as the Ad Interim CEO since 2022. They are also the Non-Executive Director of lululemon and an Ambassador for Women Supporting Women at The Prince's Trust.
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