PR Manager, LuxExperience
@MRPORTER
$100-115k
+ Performance bonus schemes dependent on the type of role you are in
4 days a week in office
Digital, multi-brand luxury group
Job no longer available
Digital, multi-brand luxury group
201-500 employees
Job no longer available
$100-115k
+ Performance bonus schemes dependent on the type of role you are in
4 days a week in office
201-500 employees
Company mission
To create communities for luxury enthusiasts with unique digital and physical experiences.
Role
Who you are
- Graduate (or equivalent) with proven PR experience in a luxury fashion, menswear or multi-brand environment
- Minimum 7+ years in a PR role
- Strong relationships with fashion and lifestyle media. Experience with watch media is highly preferred
- Retail PR experience within key markets in the US is preferable
- Exceptional event production experience
- Proven track record of creating positive impact on business through PR and communications strategy
- Strong presentation & superb writing skills a must
- Demonstrate a solid understanding of the luxury fashion industry and digital
- Proven commercial experience with working in a fast-paced environment
- Proven track record of creating a positive impact on business through implementation of a PR strategy
- Discreet, professional and well spoken, with excellent communication skills
- Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative
- Pro-active and able to show initiative/ideas to constantly promote the MR PORTER offering
- Creative and strategic thinker
- Able to identify communication opportunities across multiple media platforms
- Strong MS Word skills; working knowledge of PowerPoint and Excel
- LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics
What the job involves
- Department Size: 4
- Reporting into: Head of Public Relations and Communications, North America, NET-A-PORTER & MR PORTER
- In partnership with the Director of PR and Communications, develop a PR strategy for the US market and drive implementation while demonstrating impactful results
- Provide strategic and tactical support to the Director of PR and Communications in the effective function of the in-house PR team, while also working in tandem with global PR teams
- Develop and execute earned media plans and secure brand building coverage for multiple seasonal campaign and capsule launches, events and on-site categories such as MRP own label, fine watches, exclusive capsules, the MR PORTER brand and The Journal
- Manage brand events across the region, working with the MR PORTER marketing, creative, social media teams and local production agencies
- Increase profiles of brand and spokespeople in the US by identifying opportunities across media outlets, conferences, podcasts and industry events. Oversee and implement the agreed approach with the regional and global teams
- In line with strategy, come up with creative ways to tell the MR PORTER story, celebrating campaigns, events and the profiles of its executives, via relevant media in the region
- Work closely with the marketing team to conceive and execute other special projects and product launches, optimizing owned and earned channels
- Compile interview briefings for spokespeople in the business and written responses for features and news stories
- Work closely with the Buying Director and Style Director to ensure that brand messaging is supported by the most compelling insight
- Maintain relationships with relevant journalists, media and stylists across the US
- Provide coverage targets (by month and by project)
- Accountable for KPI tracking and reporting, working with fashion PR Assistant
- Monitor MR PORTER brand exposure, ensuring all communication and activity is in line with strategy
- Management of the annual PR budget
Our take
LuxExperience is a global digital luxury group with ambitions to reshape how luxury is experienced online. And since its rebrand in 2025 following its acquisition of YNAP, LuxExperience has set out a clear goal: to build a customer-first luxury platform that combines scale technology and curation.
The group's strength lies in its portfolio of distinct but complementary brands. Mytheresa serves high-end, wardrobe-building luxury clients, while NEt-A-Porter and Mr Porter focus on fashion-forward womenswear and menswear. YOOX complete the picture as the group's off-price destination, offering past-season designer fashion. Together, these brands covers a wide range of luxury categories and create experiences that extend beyond simple transactions.
LuxExperience is already making its mark too, with Mytheresa delivering strong growth and early signs of recovery at Net-A-Porter and r Porter. While the turnaround is still in progress, the company's direction is clear. The Group isn't just aiming to grow, but to become the leading digital home for luxury enthusiasts worldwide.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Salary benchmarks
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