Community Strategist, Atlassian

Whilst their focus has predominantly been on software team management, products like Trello mark a shift in strategy for Atlassian, who intend to expand their coverage to other sectors. It is a smart move: with companies increasingly operating globally, the ability to coordinate projects from a common hub is more useful than ever. This is further compounded by the shift to remote workforces over the early 2020s.

Atlassian plans to further enhance the user experience of its products by minimizing friction in its connecting apps, meaning that product integration will be easier for its customers. Atlassian continues to perform strongly financially, and with its products playing a key role in two major fields - Agile and DevOps - they look set to remain an integral and successful market leader as the industry develops.