Vice President of Marketing, Plate IQ
$170-190k
+ Bonus
Accounts payable automation
Open for applications
Accounts payable automation
201-500 employees
Open for applications
$170-190k
+ Bonus
201-500 employees
Company mission
Plate IQ's mission is to make life a little easier for anyone eager to spend less time on AP and more time growing their business.
Role
Who you are
- This role requires a seasoned marketing professional with a proven track record of managing high-performing teams and leading successful demand generation initiatives in growth-stage companies, particularly within Verticalized SaaS and Mid-Market B2B environments
- The ideal candidate will have deep expertise in Account-Based Marketing (ABM) and Technology Product Marketing, with experience in driving significant business results in growth stage companies
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)
- 10+ years of progressive experience in marketing, with at least 5 years in a leadership role within a growth-stage SaaS company, particularly in the $10-$100M revenue path
- Proven track record of developing and executing successful demand generation strategies that drive business growth in a growth-stage SaaS environment
- Experience in identifying, evaluating, and successfully penetrating new market verticals, particularly in mid-market B2B and verticalized SaaS environments
- Strong understanding of Account-Based Marketing (ABM), technology product marketing, and SaaS business models, including key metrics such as MRR, CAC, LTV, and churn
- Sales background with demonstrated experience in collaborating with sales teams and taking clear responsibility for quota in terms of pipeline/revenue production over a significant period of time
- Experience in product marketing, particularly in collaboration with product management for Sales Enablement, Positioning, Messaging, and Product Launch
- Strong expertise in digital marketing, demand generation, and customer lifecycle management
- Excellent leadership, communication, and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
- Proficiency with marketing automation platforms, CRM systems, and analytics tools relevant to SaaS marketing
- Strong preference for individuals with a scrappy, entrepreneurial mindset
What the job involves
- The Vice President of Marketing (VP of Marketing) will be a key member of the senior leadership team (SLT), responsible for developing and executing a comprehensive marketing strategy that drives vertical expansion, new customer acquisition, and revenue growth
- Develop and implement a comprehensive marketing strategy that aligns with the company’s overall business goals and objectives, with a strong focus on demand generation and pipeline growth
- Lead the marketing team in creating and executing campaigns that build brand equity, generate leads, and drive sales growth, particularly in mid-market B2B and verticalized SaaS environments
- Collaborate with senior leadership (SLT) to shape the company’s strategic direction, ensuring that marketing initiatives align with and support key business priorities
- Spearhead digital marketing efforts, including SEO/SEM, content marketing, email marketing, social media, and digital advertising, with an emphasis on Account-Based Marketing (ABM) strategies
- Leverage data analytics and customer insights to optimize marketing campaigns, enhance ROI, and drive informed decision-making, ensuring clear responsibility for quota in terms of pipeline/revenue production
- Foster innovation by exploring new marketing channels, technologies, and strategies to effectively reach target audiences, with a particular focus on scrappy, high-impact tactics
- Partner closely with sales to ensure alignment between marketing initiatives and sales goals, with a strong emphasis on demand generation and measurable business outcomes
- Collaborate with product management to develop go-to-market strategies for new products, features, and updates, with a focus on Sales Enablement, Positioning, and Messaging
- Oversee the creation of compelling product content, such as case studies, white papers, webinars, and sales enablement materials that effectively communicate product value propositions
- Conduct competitive analysis and gather customer feedback to inform product positioning and guide future development efforts
- Identify and assess new vertical markets with expansion potential through market research, customer insights, and competitive analysis
- Craft tailored marketing strategies to successfully enter and establish a strong presence in new verticals, utilizing industry-specific messaging and go-to-market approaches
- Collaborate with sales and product teams to customize offerings for new verticals, ensuring alignment with market demands and customer expectations
- Monitor and evaluate the performance of new vertical initiatives, making data-driven adjustments to ensure successful expansion
- Build, mentor, and lead a high-performing marketing team, cultivating a culture of creativity, collaboration, and continuous improvement
- Set clear performance goals and provide ongoing feedback and coaching to team members
- Ensure the marketing team remains up-to-date with industry trends, emerging best practices, and innovative techniques
Application process
- Applied: The ball is in your court on this one. We look forward to reviewing your application and are happy to answer any questions that you may have throughout the application and hiring process. You can reach us at careers@plateiq.co
- Review: Once we've received your application, a member of our team will review it. If you are a potential match, we'll schedule a call to learn about your skills and experience. Our goal is to review all applications within 24-48 hours
- HR Phone Screen: During the initial phone screen, a member of our HR team will provide a brief overview of the role and discuss your background in further detail. Expect open-ended questions around your abilities and work style as well as a few questions to gauge your fit into Plate IQ's culture. The goal of this call will be to align expectations, ensure there is a match on both ends, and answer any questions that you may have
- Hiring Manager Review: Because our hiring managers are the true decision makers, any decision about candidate progression comes directly from them. The hiring manager will review the initial interview feedback and determine whether they would like to advance you in the hiring process
- Interview with Hiring Manager: This is probably the most important conversation in our hiring process. Our hiring manager will dig deeper into your past experiences, skills, and aptitude. At the same time, you will be evaluating them as a potential leader to grow and develop under
- At Plate IQ, we understand the importance of this stage and our hiring managers strive to make thoughtful hiring decisions. In that pursuit, our hiring manager may need a few extra days to make sure they are making the right decision for their team. We apologize in advance for any delay, we know the wait is excruciating, and we thank you for your participation in our hiring process
- Interview with Leadership Team: The final stretch! At this stage, it's all about culture, excellence, vision, and your ability to add value while contributing to Plate IQ's ambitious growth and expansion goals
- Offer: The most rewarding part of our hiring process, truly. After you sign your offer letter, we will conduct a background check and a member of our HR team will be in touch to kick off onboarding!
- Hired: We look forward to officially welcome you to Plate IQ. We know you will do wonderful things here and are excited to witness your incredible achievements
Our take
Accounts payable is a cumbersome side of financial management for the hospitality and restaurant sectors. High volume of deliveries of variable frequencies and size, along with the substantial chance of damage to perishable items, means that keeping track of short-term credit to various sellers is a tricky business. With belts having been drastically tightened across the hospitality sector in recent years, labor-intensive paper invoicing and back-office administration no longer cuts the mustard.
Plate IQ’s solution is to effect digital transformation across B2B payments and accounts payable in the hospitality sector. The company’s VendorPay allows customers to make payments directly to over 200,000 vendors straight from their AP platform, thereby streamlining and resolving the late payments issue that’s been growing steadily in the sector over recent years.
Margins in the sector are famously tight, so even the most modest of operational improvements can make substantial gains for hospitality businesses. Indeed, over 20,000 restaurants, hotels and grocery chains across the US are using Plate IQ’s platform, including leading brands such as Best Western, Holiday Inn and Foodtown.
Following a high degree of fundraising, the company has developed its product to suit verticals outside the hospitality and food sectors, and is now offering its services to accounting firms and other businesses. Building on past successes this area may grow to be the central plank of Plate IQ's offering going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$160m
SERIES B
Mar 2017
$4m
SERIES A
Total funding: $164.5m
Company benefits
- Health & Retirement - We offer comprehensive medical, dental, vision coverage as well as a 401(k)
- Paid Time Off - We offer plenty of vacation and personal time off to give you the time to step away, unwind, and recharge
Company HQ
Downtown, Oakland, CA
Articles
Leadership
Barrett Boston
(CEO, not founder)Was previously CRO & Executive Officer for TriNet. Before that was President, Americas with TravelClick and Vice President at IBM.
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