GumGum is a company specializing in contextual ads. Using Amazon's Redshift data processing service, the company can analyze every media element on a web page, going beyond typical word recognition. It collates the data and uses it to display an appropriate advert that is placed for maximum engagement.
GumGum is helping businesses meet the needs of a digital landscape where standing out from the crowd is more important than ever. The company has several private equity and venture capital firms among their investors and has raised a large amount of capital through several funding rounds, closing its Series E in 2021.
In coming years, third-party cookies will be phased out by Google, which will pose an issue for advertising companies. However, GumGum’s image analysis could form the foundation for a new generation of ads that understand its audience.
Steph
Company Specialist at Welcome to the Jungle