Senior Manager of Strategic Account Marketing, Tubi
$124-177k
High cost of labor markets such as but not limited to New York City and Los Angeles
More information about location
2-3 days a week in office
Free TV and movie streaming service
Job no longer available
Free TV and movie streaming service
501-1000 employees
Job no longer available
$124-177k
High cost of labor markets such as but not limited to New York City and Los Angeles
More information about location
2-3 days a week in office
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or related field. An MBA is preferred
- At least 7 years of experience in B2B marketing, with a proven track record in strategic account marketing, vertical marketing, or similar roles
- Strong understanding of the video advertising sales process and how to align marketing strategies with sales objectives
- Demonstrated ability to develop and execute successful marketing programs and campaigns tailored to specific accounts or verticals
- Excellent analytical skills, with the ability to measure and articulate the impact of marketing activities
- Outstanding communication and interpersonal skills, with the ability to build relationships with key stakeholders and cross-functional teams
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
What the job involves
- Tubi is looking for a Senior Manager, Strategic Account Marketing, to join our dynamic B2B Marketing team focused on optimizing every interaction with the ad buying community within key accounts across the purchase cycle
- Reporting to the Director of B2B Marketing, you will be instrumental in developing and executing marketing strategies that align with our sales objectives and drive success in our key verticals and strategic accounts
- You will work closely with the sales leadership team to create targeted, account-specific marketing programs that resonate with our customers and prospects, ultimately driving revenue and strengthening our market position
- Collaborate with the sales leadership team to identify key strategic accounts and verticals for targeted marketing initiatives
- Develop and implement comprehensive marketing strategies for strategic accounts, including 360 campaign initiatives aligned with sales goals and objectives
- Be tip of spear for RFP responses for these key accounts, collaborating cross-functionally with sales marketing, events, media strategy, comms, and product teams to craft the perfect pitch
- Measure and report on the effectiveness of marketing programs, using data to continuously optimize and improve strategies
- Lead cross-functional teams to ensure the successful execution of account-specific marketing programs, coordinating with product marketing, content, digital, events, and creative teams
- Build and maintain strong relationships with key stakeholders within strategic accounts, acting as a marketing liaison to understand their needs and how our solutions can meet those needs
- Stay abreast of industry trends, competitor activities, and market dynamics to inform marketing strategies and ensure our value proposition is effectively communicated to strategic accounts
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21m
SERIES B
Total funding: $76m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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