Marketing Campaign Manager, Copado
Contract
DevOps support for no-code teams
Job no longer available
DevOps support for no-code teams
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To make release days obsolete.
Role
Who you are
- 4+ years of experience in a marketing campaign/demand generation role, preferably in a global or multi-region capacity
- Proven experience in optimizing and managing digital campaigns to drive lead generation and conversion
- Strong understanding of demand generation strategies, including lead nurturing, scoring, and qualification
- Experience working with enterprise SaaS products, ideally within the Salesforce ecosystem
- Knowledge of the Salesforce ecosystem and familiarity with its integrations and capabilities
- Fluent in English, and ability to speak French or German advantageous but not required
What the job involves
- We are seeking an experience Marketing Campaign Manager to join the team for an initial 6 month contract with the potential view to extend. This role will pay a key part in helping us drive growth within the EMEA & APAC region
- Collaborate with the EMEA & APAC Marketing Director and Demand Gen team to optimise global digital campaigns, ensuring they resonate with target audiences across different regions
- Identify opportunities for localisation of central Demand Gen campaigns to enhance their effectiveness in local markets
- Work closely with the BDR team to manage campaigns, providing guidance, support, and reporting to maximize lead generation and conversion
- Create and localise outreach sequences for the BDR and Sales teams, monitoring their success and reporting on performance across teams
- Streamline the process for BDRs to align with our internal team, simplifying workflows and ensuring efficient collaboration
- Coordinate event follow-up plans with the Senior Events Manager to improve pipeline conversion, including email communications and providing AE's & BDRs with appropriate messaging
- Manage the translation and localization of marketing assets, emails, and social media posts to ensure consistency and effectiveness in global campaigns
- Support events with pre-event promotion plans, coordinating email builds and social media posts to generate excitement and maximize attendance
- Develop and execute targeted ABM (Account-Based Marketing) campaigns to effectively engage with the AE Top 10 accounts
Our take
Copado is at the apex of two trends: the proliferation of Salesforce which now has an ecosystem at least 4 times larger than the company itself and the increasing importance of DevOps, as companies try to shorten development cycles.
The Salesforce native DevOps tool helps teams interacting with the integral app use tools to test their code deploy much faster. The crucial distinction between Copado and its DevOps competitors is that Copado tools are custom-fit to work with the low-code Salesforce, dramatically improving their efficiency compared to popular code-based DevOps solutions.
The next step for Copado is to expand beyond Salesforce to other low-code development environments where they can transport the central tooling that has seen them win 1,200+ major corporate customers already.
Steph
Company Specialist at Welcome to the Jungle
Insights
-23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$140m
SERIES C
Feb 2021
$96m
SERIES B
Total funding: $270.7m
Company benefits
- Benefits - With a diverse international workforce, comprehensive benefits are critical to provide our employees with the security of being able to provide for their families’ safety and protection. Similar to compensation, we monitor regional and industry trends and norms to help us determine the most appropriate benefits for our employees
- Flexibility - With a 100% remote workforce, we offer flexibility in work hours and locations. As we move back to office-based work spaces (where appropriate), we will continue to consider the importance of flexibility in our work
- Performance Recognition - We understand that different people find satisfaction in different kinds of recognition. We are committed to exploring and implementing those strategies that are proven to provide the maximum satisfaction to the broad range of diverse talent within Copado
- Career Development - People are the code at Copado and we are committed to encouraging and allowing those within Copado to grow and develop themselves in a systematic and productive manner. We continually look for ways to support internal growth and development of our employees in a manner that helps build the Copado brand as well as reward our employees for seeking growth opportunities
Company HQ
AZCA, Madrid, Spain
Leadership
Ted Elliott
(CEO, not founder)Before joining Copado in November 2018, Ted spent 18 years as the CEO of Jobscience, one of the first 5 ISV partners to Salesforce, until the company’s acquisition by Bullhorn.
Federico Larsen
(Co-founder & Board Member)Trained as a developer, Frederico was a CTO and senior Salesforce consultant for almost a decade before co-founding Copado.
Philipp Rackwitz
(Co-founder & Board Member)Saw firsthand the difficulty of implementing manual Salesforce releases for customers of all sizes while working as an independent System Architect contractor and Application Architect for Implementation Cloud.
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