Performance Marketing Manager, Cuvva

• Working with a mobile first product and specifically acquiring users via web to app is a must
• Performance marketing/campaigning, having undertaken digital campaigns for major brands
• Demonstrating examples of profitable paid user acquisition
• Knowledge of ASO
• Running Paid acquisition campaigns, using Social or Search channels - especially UAC and ASA
• A/B and multivariate experiments
• Being part of a team with a can do attitude and a willingness to manage multiple projects
• Exceptional communication skills, both written and verbal
• Have a Balance of creative and analytical thinking

Desirable

• Take ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise our existing activity
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Manage a Multivariate testing programme / product lead growth process. Using customer insight to create a test and learn process that optimises funnel campaigns, leading to better business outcomes
• Own our Social (Tiktok, Snapchat, Facebook and Instagram) and Search (PPC, UAC, ASA) Strategies
• Identify new channels which could drive growth, proving these out through managed tests before rolling successful ones into BAU
• Manage our ASO Strategy looking for ways to improve conversion through both the App Store and Play Store
• Manage Web-App Reporting driving both landing page improvements and through the funnel optimisation
• Work with our Data Science team to further understand performance and implement their models into our campaign activity
• Ensure tracking and performance monitoring is accurate and optimised
• Report on weekly data, trends and reasons for/ solutions to the wider business