Email Marketing Manager, Human Interest

• 4-6 years of experience in email marketing, marketing operations, or lifecycle automation, preferably in a SaaS or B2B environment
• Deep expertise with Hubspot, including workflows, segmentation, admin tools, and reporting
• Exceptional attention to detail and a strong editing eye, with the proven ability to write, edit, and QA marketing emails
• Strong understanding of email deliverability, compliance (e.g., CAN-SPAM), and marketing contact management
• Analytical skills with experience building dashboards and making data-informed optimization decisions
• Excellent communicator and project manager, able to juggle multiple priorities and communicate clearly across teams

Desirable

• As the Email Marketing Manager at Human Interest, you will be a key driver of our email marketing programs, blending operational excellence with an evolving role in strategy and content
• You will own the execution, workflow automation, and HubSpot infrastructure while having the opportunity to take on more copywriting and campaign strategy
• You’ll partner closely with the Lifecycle Marketing Manager to bring campaigns to life, from the initial build and QA to scheduling and reporting
• You’re the last line of defense before launch, ensuring campaigns are accurate, compliant, and aligned with our goals
• You should be meticulous with great attention to detail (no typos or grammatical errors on this team)
• This role also serves as the go-to resource for marketing communications across teams - including Product Marketing, Customer Success, and others, managing the intake process and ensuring requests are scoped, prioritized and executed flawlessly
• Given our rapid pace(i.e. , 24,791 mph), you’ll need to be comfortable working quickly, shifting priorities on the fly, and adapting to constant change, while consistently delivering successful, high-quality outcomes
• Write and improve email communications
• Own the copywriting and editing for various email sends, from ad-hoc communications to operational updates
• Actively contributing to campaign content by suggesting and implementing improvements to subject lines, CTAs, and overall email structure
• Serving as a core contributor to the email content pipeline, ensuring every message is clear, compelling, and aligned with brand voice
• Manage and optimize HubSpot infrastructure
• Serve as HubSpot admin, owning platform hygiene, contact management, and integrations
• Build and optimize workflows for nurture, event follow-ups, and audience automations
• Monitor and manage contact limits, suppression rules, and data cleanliness
• Establish operational excellence
• Build and maintain standardized QA and campaign launch checklists
• Set up internal alerts and reporting mechanisms (e.g., contact thresholds, send failures, performance drops)
• Proactively identify and implement process improvements to streamline operations and reduce manual work
• Support reporting and performance tracking
• Build dashboard and reports in Hubspot to monitor campaign performance
• Collaborate with Lifecycle Marketing and RevOps on analysis optimization
• Surface insights and recommend changes based on performance trends
• Comfortable working in a regulated industry or highly sensitive environment (e.g., financial services, healthcare, or fintech)