Brand Marketing Manager, tentree
CA$75-90k
+ Inclusion in our bonus program
Sustainable clothing brand
Be an early applicant
Sustainable clothing brand
21-100 employees
Be an early applicant
CA$75-90k
+ Inclusion in our bonus program
21-100 employees
Company mission
To empower humanity to make an impact through trees.
Role
Who you are
- You're a creative thinker and strong marketing generalist, who is able to develop results-focused product launch campaigns to help inform strategies for both retail and e-commerce channels, as well as work with our creative teams to develop content for our social channels
- You are inspired and excited by sustainability and environmentalism and passionate about making this conversation more accessible to a diverse audience
- 5+ years of general brand marketing experience
- Bachelor's degree in marketing, communications or equivalent work experience
- Ability to work effectively with a broad spectrum of internal team members, with clear communication skills and a collaborative mindset
- Demonstrated experience in creating marketing campaigns and/or projects from strategy/brief creation, execution, launch to results review
- Strong knowledge of mainstream social media channels and what constitutes effective content as well as influencer/content creator relations
- Experience in content creation including but not limited to social media
- Ability to assign KPIs to marketing and business goals
- Proven experience tracking, analyzing and interpreting marketing campaign/project results with recommendations to optimize to improve outcomes
- Knowledge of the graphic design and creative development process with the ability to work efficiently with graphic designers and writers
- A start-up mentality, entrepreneurial spirit and is familiar with grassroots marketing
- A creative thinker with the ability to collaborate with others on cross-functional projects
- Comfortable working in a fast-paced startup culture; can adapt quickly and effectively to changing needs and expectations
- Experience in the apparel industry and/or with mission-driven brands
- Energy and enthusiasm with team spirit
- A self-motivated learner, showing self-awareness and demonstrating openness and curiosity. Willing to experiment and learn from mistakes and past experiences, always showing courage to step outside of comfort zones
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another
- Ability to execute on multiple initiatives/projects with close attention to detail
- Strong writing, copy editing and proofreading skills
- Strong presentation skills
- Curious mindset and desire to always be learning, innovating, and optimizing
- Strong critical thinking and problem-solving skills
- Passionate about the environment and have a desire to make a truly incredible impact
What the job involves
- As our Brand Marketing Manager, you play an important role in planning, executing, optimizing and reporting on marketing campaigns and activations that effectively promote the tentree brand and products to help drive brand discovery, customer growth and sales
- You will manage assigned brand and product campaigns and projects from start to finish, including gathering requirements, developing briefs, executing launches, coordinating creative asset development, and overseeing budgets, timelines, feedback, and approvals, ensuring efficient and accurate workflow
- You will write thorough briefs to inspire creativity and ensure precise execution aligned with goals
- From kick-start meetings to campaign wrap-ups and debriefs, you will bring energy to projects to ensure they come to life on time and as planned
- You will provide executional support to the Senior Brand Director for product and brand campaigns as assigned
- You will identify brand collaborations or partnerships that offer new and creative activation opportunities
- You will manage the assigned budget, negotiate contracts, and work closely with external partners and vendors to ensure seamless activations
- You will identify, lead, and execute community activations to build brand awareness and advocacy in Vancouver, with retail partners, and in other locations as directed to support the wholesale team
- You will lead influencer relations, focusing on free product seeding to grow organic storytelling and product placement on third-party channels, supporting product and brand campaigns as well as always-on promotions
- You will collaborate with the Channel Specialist to build relationships with influencers and content creators to broaden the reach of campaigns and activations
- You will develop social content approaches for assigned campaigns, working alongside the creative team and social channel lead
- You will use data and analytics to track the performance of campaigns and projects, assess effectiveness, and identify areas for improvement, making data-driven recommendations to enhance campaign outcomes
- You will create post-mortem analyses for campaigns and projects, suggesting recommendations for future initiatives, and work with partners to explore the highlights and challenges of each campaign and product launch, presenting these findings to the Senior Brand Manager and others as directed
- You will develop influencer wrap-up reports (campaigns, monthly, quarterly, and annual) to share with brand peers, the Senior Brand Director, and other stakeholders as needed
- You will manage and update a monthly marketing KPI dashboard for projects and update the brand's reporting dashboard as assigned
Our take
A worldwide increase in awareness of the negative effects that fossil fuels have on the planet has led to many companies and individuals actively attempting to reduce their carbon footprint. However, less attention is being put on the importance of trees and natural habitats to the planet, which are routinely destroyed by large brands within clothing and other industries.
Tentree sells sustainable clothing and accessories, aiming to provide organic clothing that minimizes its carbon footprint whilst contributing to sustainability projects. The company achieves this by promising to plant ten trees for every product sold, manufacturing its products through sustainable materials at ethical factories, and collaborating with habitat preservers such as National Geographic.
Whilst other brands claim to plant trees whenever they sell a product, Tentree stands out by existing primarily as a sustainable B Corporation helping habitat preservation, whilst also planting trees to counteract its carbon footprint. The company takes this further by ensuring that the materials used and the manufacturing process are carbon-minimal, ultimately contributing to the company becoming fully carbon-negative.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Company benefits
- Extended Healthcare Plan: Because accessible healthcare is something our team cares deeply about. Doing your best work starts with feeling your best, consistently
- Generous Paid Days Off: We believe that rest is as important as action. At Tentree, we reward taking time off in a way that renews you
- Ability To Work From Home With Flexible Hours: Fact: everyone has different hours of the day that they feel most productive. We do our best to honor this
- Opportunities For Training and Development: Interested in another part of the business? We believe that knowledge is power, so we do our best to make the entire business your oyster
- Employee Discounts: We repeat, employee discounts. We’re really proud of all the products we create and the good they do, so naturally, we want to make it easy for our employees to rep Tentree wherever they go
- Discretionary Bonus: We’re in the business of rewarding good work. If you're passionate about what you do and it shows, we want to thank you in a tangible way
Company values
- Earth-First: We consider the planet and people first in every decision we make. We believe in an equitable, inclusive, and sustainable world, and we work to realize that every day
- Bold Transparency: We believe in progress, not perfection. We recognize and embrace our shortcomings and enroll our team and supporters in the journey
- Think Big: We embrace the size of the problems we're working to solve, hold ourselves to the highest standard of accountability, and set big goals
- Be Humble: One person alone can't change the world. That's why we work together
- Get Outside: We recharge in the world we're protecting and gain inspiration from the outdoors
Company HQ
Kitsilano, Vancouver, BC
Articles
Leadership
Derrick Emsley
(Co-Founder & CEO)Experience as co-founder of Greenfield Carbon Offsetters from 2007 to 2011. Co-founder and CEO of Veritree since 2021.
David Luba
(Co-Founder)Experience as a Sales Professional for Future Shop. Co-founder and Head of Partnerships for Veritree since 2021.
Salary benchmarks
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