Head of Growth, Outschool
$202.5-425k
Salary dependent on candidates location
Online interactive classes for children
Job no longer available
Online interactive classes for children
1001+ employees
Job no longer available
$202.5-425k
Salary dependent on candidates location
1001+ employees
Company mission
To inspire kids to love learning by linking learning to kids’ interests, connecting them with others who share those interests, and giving them the autonomy to pick their own path.
Role
Who you are
- You've led growth for consumer-focused startups/products, specifically owning growth within a company revenue bracket of $10M to $100M
- You have a demonstrated ability overseeing and deploying budgets of $10M+, particularly in the domains of marketing and growth
- Proven ability to strategically allocate resources, with a focus on identifying high ROI investment opportunities that could unlock growth
- You have experience leading growth using a variety of organic and paid channels including: SEO, referral programs, SEM, social, partnerships
- You've partnered with (or led) product teams to create growth loops that integrate our channels and product experiences
- You maintain a strategic vision, coupled with the capability to translate overarching objectives into actionable growth plans
- You’re not afraid to takerisksandinnovate
- You build teams that move quickly, test, learn, and adaptbasedon data
- You are highly analytical and lead others in effectivelyusing experimentation and data to make decisions that drive growth
- You understand Outschool’s mission to inspire kids to love learning and see the opportunity we have ahead of us to grow our impact
Desirable
- A big plus if you’ve worked in a high-frequency marketplace
- You have experience leveraging with novel growth channels and a desire to stay on the cutting edge
- You are very familiar with Reforge concepts and can mentor others in thinking through growth loops vs funnels
- A big plus if you have experience in the education space or working with products that support learners
What the job involves
- Deliver a comprehensive growth strategy that propels Outschool’s buyer growth and business metrics, establishing and hitting aggressive buyer growth targets in the first half of 2024
- With a combination of existing team members and new hires, build a fast-moving, high-performing team that can continue to set and exceed new buyer goals, and so set the stage for expanding scope to include retention
- Form a close partnership with the product team, driving the roadmap for the product pod focused on new buyer growth and influencing the overall product roadmap
- Effectively deploy an overall budget of $10-20M across paid marketing and other areas of growth with the expectation of doubling down on success and increasing budget as we create opportunities to scale efficiently
- Develop distinctive growth strategies that leverage our marketplace's unique strengths. An example would be harnessing the power of UGC and our community
- Reinforce and scale our content growth loops, ensuring a balanced growth mix from both organic channels and paid strategies
- Instill a culture where rapid experimentation is the norm, always driven by insights and data
- You'll report to the Head of Outschool (CEO)
Our take
Schooling has undergone some massive changes in recent years, with the needs of institutions and individuals changing quite radically. One company rising to meet these needs is Outschool, that operates an online platform for extracurricular classes.
Aimed at homeschooled students, Outschool saw a boom in business due to the pandemic in 2020, going on to achieve Unicorn status in 2021. Interestingly, though, it had already enjoyed swift growth and a place in Y Combinator years before lockdown began, and it has maintained an encouraging level of growth in the years since.
The hope of Outschool, and the tele-teaching sector at large, is that hybrid online/offline learning is here to stay - and interest in alternative education is certainly growing. With lucrative investment at its back, the company remains committed to empowering parents and students with a variety of flexible and personalized learning opportunities.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2021
$110m
SERIES D
Apr 2021
$75m
SERIES C
Total funding: $240.3m
Company benefits
- Share Financial Success: Stock options and a 401k that makes saving for retirement easier
- Health and Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also offer an additional wellness stipend and more resources related to mental and physical wellness
- PTO and Family Leave:PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends
- Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through virtual events as well as stipends for meals, remote work, and internet allowance. We offer an additional stipend for home office setup
- Lifelong Learners: Annual budget to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool
- Community Impact: Outschool matches employee donations to established 501c3s, and has committed to supporting Outschool.org’s non-profit programs
Leadership
Andy Chiu
(CTO)Former VP of Engineering at Instacart. Spent 15 years at Google, ultimately as Senior Director of Software Engineering.
Xueyan Wang
(COO)Executive Member at enrich. Spent 9 years at Coursera, ultimately as SVP of Services and Business Operations. Also worked at Google for 9 years.
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