Director of SEO and Content, Wpromote
Travel
$118-130k
+ Annual target bonus
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$118-130k
+ Annual target bonus
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 7–10 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels.3+ years agency experience in a client-facing role
- Category experience within travel, loyalty, or large-scale consumer service industries is required.Working experience with Web Analytics and SEMRush or similar SEO platforms
- Proven success managing large-scale, enterprise search and content transformation initiatives
- Deep understanding of AI Search evolution and advanced organic analytics
- Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
- Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
- Exceptional presentation and executive communication skills; confident advising senior client leadership
- Advanced proficiency in forecasting, modeling, and performance storytelling
What the job involves
- We’re looking for a Director of Earned & Owned Strategy to lead a major U.S. travel brand account
- This role will oversee a cross-functional team spanning SEO, Content Marketing, and Strategy initiatives — all focused on helping the client redefine organic discoverability, customer engagement, and AI Search leadership
- This role will act as the strategy lead within an embedded, cross-functional Earned & Owned team
- You’ll be an individual contributor and report to the Senior Director, Earned & Owned Strategy
- You will be connecting technical excellence with creative storytelling to drive measurable business outcomes
- This is an opportunity to shape how one of America’s most loved brands evolves its digital ecosystem while laying the foundation for a scalable Center of Excellence (CoE) for Earned & Owned Media
- Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
- Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
- Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
- Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
- Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
- Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
- Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders
- Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
- Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys
- Managing fully-integrated digital campaigns utilizing cross-channel insights
- Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
- Leading cross-functional planning across key content activations
- Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
- Identifying and capturing new organic growth opportunities
- Launching robust content hubs in partnership with Content, Digital Experience and Brand teams
- Developing an organic App Store Optimization strategy and ongoing testing matrix
- Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners
- Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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