Director Product Marketing, Kantata
More information about location
Cloud based project management software
Be an early applicant
Cloud based project management software
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To enable organizations of any size to successfully manage and scale their people, projects, revenue, and profitability.
Role
Who you are
- This person will have strong experience in B2B SaaS product marketing with a proven record of launching and positioning B2B SaaS offerings to targeted industries and personas
- 10+ years of marketing experience
- 5+ years of product marketing (or product management, solution consulting) experience at a B2B technology company
- Proven leadership and team-building skills
- Experience working with global teams and customers to define market needs and successfully bring new products to market
- Strong affinity for deeply understanding target audiences, customer needs, competitive landscape, and sales management processes
- Track record of success driving outcomes across an organization with multiple stakeholders
- Excellent analytical, quantitative and problem-solving skills
- Exceptional communication skills (written and verbal) and ability to clearly communicate and present compelling story and value-based outcomes our solutions provide
- Strong multi-tasking, and project management skills
- Self-motivated, results-oriented
- Ability to work in a fast-paced environment
- Pragmatic Marketing certification a plus
- Experience marketing a professional services business or offering a plus
- Minimum of Bachelor's degree in Business or related field
What the job involves
- We are looking for a highly skilled and energetic Director of Product Marketing
- We are looking for an expert who understands our clients’ needs and challenges, their buyer personas and motivations, as well as the competitive landscape
- This person is passionate about creating and communicating differentiated value propositions that will stand out in an increasingly noisy and competitive market
- Work closely with the product management team to understand and distill key product functionality and problems our solutions solve into concise and clear positioning for all stakeholders (sales, marketing, press, analysts, clients and prospects)
- Create, refine and effectively communicate Katata’s differentiated value propositions
- Develop, manage, and train (internal teams) on key buyer personas and ideal customer profiles within each of the target segments we serve
- Manage the GTM launch of new solutions and features, as well as hone the positioning, pricing and packaging of existing products to help drive increased adoption
- Develop sales and marketing collateral (e.g. - web content, presentations, enablement, webinars, FAQs) and sales tools (Playbooks) to enable sales to optimally position our solutions and services, and
- Closely partner with sales enablement to help create and curate sales training & assets
- Work closely with the analyst relations and customer marketing teams and support with product roadmap presentations
- Track key competitors, produce competitive analysis, and make recommendations on how to position effectively against competitors
- Partner with the Revenue Marketing team (Demand gen) to create bespoke content to fuel targeted sales and marketing campaigns
- Produce segment-specific content to drive awareness, consideration, engagement and ultimately purchase of Kantata’s solutions and services
- Manage internal product marketing communications as the connection between Product Management and other strategic stakeholders, including PR, Pre- and Post-Sales, Business Development, Marketing, and Client Success
Salary benchmarks
Our take
Kantata is a business management software aimed at the professional services industry. This SaaS platform has been designed to meet the needs of a modern workforce, providing services such as employee time tracking, project management, and resource allocation.
The company's purpose-built technology includes a suite of features, such as a resource optimizer that helps managers allocate the right people to the right project for the correct amount of time. It also includes a private social network for users to share information with peers in the industry. Kantata already has several profitable tie-ups with essential business software such as Salesforce, helping it outpace rivals.
As more organizations in professional services invest in resource management solutions, the industry is awash with companies all competing for this business. These include industry heavyweights Basecamp, Zoho Projects, and ClickUp. Born from the merger of Mavenlink and Kimble Applications, Kantata is set to see accelerated growth as it focuses on further development of its comprehensive platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2019
$48m
SERIES E
Nov 2016
$39m
SERIES D
Total funding: $111.5m
Company benefits
- Group Health Insurance with Coverage Options for Medical, Dental, and Vision
- Life Insurance
- Voluntary Insurance Options Such As Auto, Home, Legal, and Pet Insurance
- Paid Parental Leave
- Voluntary Commuter Benefit Options
- 401K + Company Match to Save For Your Future
- Flexible Work Options - Remote or Hybrid
- 15 days of Paid Time Off, Plus Two Additional Days With Each Year of Employment
- Sick/Wellness Time Off
- 9 Paid Holidays + Floating Holiday
- Volunteer Time Off
- Top Performers Employee Recognition Program
- Philanthropic, Social, and Wellness Events Through KantataLife
- Reimbursement for Wellness Applications (including Kindle, Headspace, Peloton)
- Monthly Remote Stipend
- Employee Assistance Program
Company HQ
East Irvine, Irvine, CA
Leadership
Roger Neel
(Senior Business Advisor)Former Technical Advisor at The Bold Italic and Director Strategic Partner Solutions at InQuira. BA in Economics and Computer Science from Cornell.
Ray Grainger
(Executive Chairman & Founder)Former EVP Global Services and Strategic Partnerships at InQuira and Global Managing Partner at Accenture. BSc in Engineering at Harvey Mudd College.
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