Development Marketing Coordinator, CommonLit
$75-80k
Literacy eLearning platform
Be an early applicant
Literacy eLearning platform
101-200 employees
Be an early applicant
$75-80k
101-200 employees
Company mission
To close the opportunity gap in literacy instruction and ensure that all students have the reading, writing, communication, and collaboration skills needed to unlock their potential.
Role
Who you are
- The ideal candidate will be a proactive marketer who understands audience segmentation, digital marketing, and donor psychology, and can translate the organization’s mission and impact into highly engaging marketing campaigns
- 2-4 years of prior experience in a marketing role
- Strong project management skills, with experience in creating timelines, managing resources, and ensuring projects are completed on time and within budget
- Strong writing and content creation skills, with experience in creating a variety of marketing assets
- Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Strong interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Passion for the organization’s mission and a commitment to making a positive impact
- This role involves prolonged periods in a stationary position at a desk and working on a computer
What the job involves
- The Development Marketing Coordinator will be a part of CommonLit’s philanthropy team which drives millions of dollars to the organization through charitable donations
- The role will play a crucial role in driving donor engagement, outreach, cultivation, and lead generation to support the organization’s annual multi-million dollar fundraising campaign
- This candidate will develop and execute targeted marketing campaigns, conduct research to uncover new donor leads, and create compelling marketing content across multiple channels
- The role focuses on researching and identifying prospective leads, building awareness among new prospects, planning and executing donor marketing campaigns, and nurturing potential donors through the pipeline, working closely with the fundraising and internal marketing and design teams
- Lead Generation and Acquisition
- Conduct lead generation research to identify new donor prospects, leveraging external databases, networks, and digital tools (e.g., iWave, HubSpot, RocketReach, etc.)
- Develop marketing campaigns for new donor acquisition and lead nurturing, focusing on early-stage donor cultivation
- Develop campaigns for retargeting past prospects and re-engaging lapsed donors
- Donor Cultivation and Engagement
- Support the development and implementation of donor cultivation strategies, including planning and executing quarterly campaigns and touchpoints
- Work with the fundraising team to integrate lead generation strategies with overall donor cultivation efforts and ensure smooth transitions from marketing to direct engagement
- Plan, develop, and execute a regular cadence of ongoing marketing campaigns that effectively engage donors and support fundraising initiatives
- Content Creation and Asset Development
- Collaborate with cross-functional teams (research, PMO, program teams) to gather insights and develop marketing assets that communicate the organization’s impact
- Design and produce a variety of marketing assets, including slide decks, presentations, one-pagers, impact reports, and other digital materials that highlight the organization’s work and impact
- Synthesize all research studies, activities, and findings to package and promote to external audiences through a variety of formats alongside our Data Strategist
- Data and Campaign Optimization
- Maintain and update the fundraising team’s CRM (HubSpot) with a focus on tracking lead engagement, optimizing pipeline flow, and ensuring accuracy in donor data
- Analyze the effectiveness of lead generation and marketing campaigns, providing regular reports with data-driven insights and recommendations for improvement
Application process
- The anticipated start date for this role is early February
- Apply by date: Tuesday, November 26, 2024 at 5 pm ET
Our take
The US Department of Education has reported that over 50% of US adults over the age of 16 lack proficiency in literacy. This figure is remarkable, and with educators still struggling to fill gaps in education, many fear it will rise. So CommonLit’s tailored literacy lessons may prove more critical than ever.
CommonLit is a non-profit edtech platform that provides research based reading lessons and resources for all literacy levels, grades 3-12. The curriculum is in use by over 20 million registered teachers and students worldwide, and 88,000 schools in the US alone - the majority of them low-income. It’s localizing many of its materials into Spanish too, to tap into the substantial Latin-American markets.
This kind of global reach and deep market penetration is a real coup for the business, especially given the highly competitive nature of the US edtech scene. Lalilo, OgStar Reading, and Simbi are among the many for-profit edtech startups looking to address the same issue, but they will struggle to compete with CommonLit's comprehensive free offering. Plus, CommonLit's non-profit status could mean it’s less vulnerable to the looming threat of the edTech bubble bursting. New products such as a Chat GPT detector for teachers exemplifies how CommonLit is keeping its finger on the pulse so as to maintain relevancy.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2018
$3.5m
GRANT
Oct 2016
$3.9m
GRANT
Total funding: $7.4m
Company benefits
- Health
- Dental
- Vision
- 401K
- Commuter benefits
- Company holidays
- Parental leave
- Sick leave
- Personal leave
Company HQ
Capitol Hill, Washington, DC
Articles
Leadership
Michelle Brown
(CEO)Graduated with a Master's in Education from Harvard, and subsequently spent time as a middle school reading and languages teacher.
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