Product Marketing Manager, RevenueCat
$168k
Salary is regardless of your location + Equity
In-app subscription platform
Job no longer available
In-app subscription platform
21-100 employees
Job no longer available
$168k
Salary is regardless of your location + Equity
21-100 employees
Company mission
Help developers make more money.
Role
Who you are
- 3+ Years of experience in Product Marketing in a B2B or B2D (Business to Developer) SaaS environment, ideally targeting tech or consumer software companies
- Experience translating technical features into value, both for prospective customers as well as internal audiences
- Strong project management skills, both in terms of prioritising a pipeline of asks and needs, as well as the planning and delivery of individual projects
- Comfortable engaging 1:1 with a range of roles within customer organizations to extract meaningful stories and insights to support marketing and sales efforts
- Experience briefing creative agencies on design, web, and video projects
- Drive to deeply understand the complexities of our market and customer organizations, in an aim to properly speak to our audience
What the job involves
- We’re looking for the second Product Marketer to join our fledgling Product Marketing team, which will work tirelessly to help a broad range of stakeholders in (potential) customer organizations understand and appreciate the value we deliver
- Led by Francie, our Product Marketing Lead, the team will do market research, create messaging, build and executes go-to-market plans, manages the website, and enable our growing commercial organisation with the materials and knowledge they need to succeed
- As our newest Product Marketing Manager, you’ll support operationally at first, but - as your understanding of the unique context grows - will increasingly own areas of the Product Marketing function that best fit your interests and skills
- Together with the rest of the team, you’ll develop, improve ,and express our messaging and positioning
- With time, you’ll be a RevenueCat expert, able to articulate what we do and why it matters for personas ranging from mobile developer to data engineer, and marketing director to CEO
- Within the first month, you’ll:
- Gain basic RevenueCat product experience (we have engineers and advocates eager to help you out)
- Develop your understanding of the app ecosystem, specifically around app development and monetization
- Meet and form relationships with people across the org, focusing primarily on your main collaborators across Marketing, Sales, and Product
- Present your “first ship”, a RevenueCat onboarding tradition where you create and share something meaningful with the rest of the team based on your first two weeks in the role. Examples could be:
- Dive into a specific persona / market segment combination to present your initial thoughts around challenges, opportunities, and value,
- Publish a new landing page for a specific app category, or
- Whatever you’re inspired to do
- Within the first 3 months, you’ll:
- Regularly (virtually) meet RevenueCat users to deepen your understanding of challenges, use cases, and value
- Assess current product marketing efforts and identify areas for improvement and new opportunity
- Collaborate with the Sales org to research, produce, and roll out sales collateral
- Assist on product launch plans and other go-to-market projects
- Assist on the production of new website pages
- Within the first 6 months, you’ll:
- Independently collaborate with the Product org on product launch plans and other go-to-market projects that lead to feature adoption or new customer interest
- Independently collaborate with our biggest customers to capture their experiences in customer stories and other reusable formats
- Prioritise, research, and manage the production of new website pages
- After 12 months, you’ll have:
- Become a key partner for folks across the Product, Sales, and Marketing organizations
- Managed several effective product launches and pieces of sales collateral, owning the process from planning to determining (and hitting!) success metrics
- Traveled to a conference or event to talk to (prospective) users in person (optional, but - if you’re able to - a great way to immerse yourself in the ecosystem)
- Learned more about app development and monetization than you could have ever imagined
Our take
RevenueCat was founded by developers who understood the complexities of scaling a subscription app firsthand. The company’s software development kit (SDK) solution gives companies the tools they need to build a subscription business for Android and iOS.
Although similar subscription companies exist, RevenueCat’s main differentiator is that its application processing interface is easy to use for developers and accessibly priced - RevenueCat charges a small percentage of an app’s sales instead of a flat fee.
Top companies like VSCO, Notion, WidgetSmith, Buffer, and Fishbrain use RevenueCat to power their subscriptions at scale, and the company is now handling subscriptions for millions of mobile subscriptions across thousands of apps. It continues to expand operations and make new partnerships towards bettering its capabilities for the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2025
$38m
SERIES C
Apr 2024
$12m
SERIES C
Total funding: $106.7m
Company benefits
- Competitive equity in a fast-growing, Series C startup backed by top tier investors including Y Combinator
- 10 year window to exercise vested equity options
- Fully remote work environment that promotes autonomy and flexibility
- Suggested 4 to 5 weeks time off to recharge and focus on mental, physical, and emotional health
- $2,000 USD to build your personal workspace
- $1,000 USD annual stipend for your continuous learning and growth
Company values
- Customer Obsession
- Always Be Shipping
- Own It
- Balance
Articles
Leadership
Jacob Eiting
(Co-Founder & CEO)Background as CTO at Elevate Labs and Software Engineer at Mino Games & Apple.
Miguel Carranza
(Co-Founder & CTO)Previously the Director of Engineering at Elevate Labs and a Software Engineer at MindSnacks.
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