Senior Marketing Manager, Goodstack

• Flexibility for meetings across both time zones is required
• 5+ years of experience in marketing and proven experience in driving growth and shaping marketing strategies that scale
• Native English speaker with excellent writing skills and a strong command of grammar
• Proven track record in developing and executing omni-channel marketing strategies in an early-stage environment or Series A startup
• Strong content creation skills, with experience in collateral development and thought leadership
• Proficient in SEO, Google Analytics, CRM, marketing automation platforms and web optimisation tools
• Experience in setting up and managing HubSpot systems, including CRM, marketing automation, and sales tools
• Ability to thrive in a fast-paced, dynamic environment where playbooks aren’t written yet
• Customer-centric mindset with a passion for improving customer experiences
• Excellent interpersonal, communication, and project management skills
• High agency
• A profound desire to make a positive impact on the world and contribute to a better future

Desirable

• This role offers the exciting opportunity to collaborate with our teams in both the UK and USA
• To support our mission, we're looking for a seasoned Marketing Manager to join our team of high achievers
• In this pivotal role, you'll craft and execute innovative marketing strategies that position us as a market leader in both the B2B and nonprofit sectors
• Your success will be instrumental in driving Percent's growth
• You will interface globally with our CEO, VP Social Impact, and VP GTM & Partnerships
• Take ownership of the omni-channel marketing strategy, focusing on both B2B and nonprofit markets
• Lead content strategy and creation, including email campaigns, organic social media, and content marketing initiatives that resonate with our target audiences, including nonprofits and business clients
• Ensure consistency in our messaging across all platforms
• Leverage your experience to design and implement marketing playbooks that drive user engagement and brand growth
• Spearhead our PR efforts to position Percent as a leading voice in the nonprofit and business sectors
• Manage and optimise our web presence through SEO, Google Analytics, and other web tools to drive traffic and engagement
• Collaborate with the tech and data teams to optimise our marketing tools and data-driven decision-making processes
• Set up and manage HubSpot systems, including CRM, marketing automation, and sales tools to streamline processes and enhance team productivity
• Continuously analyse marketing performance and adjust strategies to maximise ROI
• After 6 months, success will look like:
• At this point, you are seen as a trusted leader and go-to resource for marketing strategy within Percent
• Omni-channel Strategy Fully Operational:
• The omni-channel marketing strategy is fully operational, with consistent execution across all channels
• Significant improvements in key marketing metrics (e.g., lead generation, conversion rates, customer acquisition cost) are observed
• Optimised Tech & Data Infrastructure:
• Marketing tech stack and data infrastructure are fully optimised, enabling real-time tracking and reporting of campaign performance
• Data-driven decisions lead to continuous improvements in marketing effectiveness and ROI
• Reports to: VP GTM & Partnerships
• Contract type: FTE (open to Contractor applications)

• Initial Interview
• Hiring Manager Interview
• Culture_add Interview
• Founder Interview