Director of B2B Marketing, Tubi
International
Free TV and movie streaming service
Be an early applicant
Free TV and movie streaming service
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- Deep knowledge of advertising industry and experience in working across Canadian media market
- General knowledge of the video investment ecosystem
- In-depth knowledge of marketing metrics
- Excellent writing and presentation development
- Critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations
- Know your way around the tools of the trade–ex: CRM, marketing automation, social listening platforms
- Project management - attention to detail while also driving towards long-term goals
- Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience
- 7+ years of marketing experience within the advertising, ad tech and/or relevant marketing organizations
- Bachelor’s Degree
- Impressive references and portfolio of previously published work
What the job involves
- Tubi is looking for a Director of B2B Marketing, International to join our B2B Marketing team focused on supporting Tubi’s sales channels across Canada. Reporting directly to the SVP of B2B Marketing, you will spearhead the strategy for Tubi’s B2B efforts across our Canadian footprint
- With an emphasis on sales enablement and content marketing, this role will be responsible for establishing our Canadian B2B marketing strategy and regional implementation plan, inclusive of industry partnerships and events, thought leadership, and sales collateral
- Lead the development of sales enablement, content marketing, and trade marketing for Canada in support of channel sales partners and dedicated Tubi-Canada team
- Develop measurement plan and tactics to optimize B2B marketing efforts, further connecting marketing and sales activities to revenue and retention
- Develop localized content intended to stimulate interest, drive engagement and consideration for Tubi’s solutions including: pitch decks, case studies, infographics, explainer videos, and more, to be distributed across multiple sales and marketing channels
- Work closely with channel sales partners to develop co-marketing initiatives
Our take
Tubi is a streaming service that was founded in 2014 with the mission of offering subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. This approach has resonated with audiences, helping the service amass 51M active subscribers worldwide.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$20.7m
SERIES B
Total funding: $75.7m
Company benefits
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services
Company HQ
Financial District, San Francisco, CA
Salary benchmarks
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