Market Development Specialist, Windfall

• This is not an entry-level role. We're looking for someone who has already proven they can generate pipeline, write sequences that convert, and operate independently at the top of the funnel
• This role is for a highly motivated, intellectually curious professional who wants to be at the intersection of human persuasion and AI-powered outreach
• Bachelors degree or equivalent experience
• 2–3 years of experience in a sales development, inside sales, or growth marketing role with a demonstrable track record of quota attainment
• Strong written communication skills—you can write a cold email that actually gets a reply
• Comfortable dialing high-propensity leads; not afraid of the phone
• Demonstrated ability to work with CRM and sales engagement tools (HubSpot, Outreach, Salesforce, or equivalent)
• Intellectually curious with a genuine interest in how AI is changing sales and GTM motions
• Able to understand and apply AI prompting concepts across tools like Artisan, Outreach, and Claude
• Strong instinct for the human role in AI-assisted outreach—you know AI helps with scale, but you own quality and persuasion
• Proven ability to self-manage pipeline, prioritize high-intent leads, and operate independently
• Based in San Francisco; able to work from our SF office

Desirable

• As a Market Development Specialist, you'll serve as the critical bridge between our marketing efforts and the sales team, playing a pivotal role in accelerating our revenue pipeline
• You will be responsible for meticulously following up on, nurturing, and qualifying all inbound leads generated from our diverse marketing channels
• This role is fundamental to ensuring our sales team engages only with the most promising and well-prepared prospects
• You'll own the top of our funnel—chasing down high-intent leads, running post-event follow-up, working AI-sourced accounts, and making sure our sellers spend their time where it counts: in the room with qualified opportunities
• Own top-of-funnel pipeline generation across Commercial and Nonprofit segments, including Partner inbounds and referral partner qualification (agencies, nonprofit consultants, etc.)
• Work and convert Artisan AI-sourced leads and marketing leads below the MQL threshold—turning early-stage interest into qualified opportunities for AEs
• Follow up with webinar attendees, field event contacts, and other marketing-touched leads who haven't yet booked
• Drive pre- and post-event outreach to maximize pipeline generated from field events and conferences
• Build, write, and optimize Outreach sequences—owning message quality, brand alignment, and AI personalization
• Identify and pre-qualify cold key persona contacts and ICP accounts across target verticals (Retail, Travel & Hospitality, Financial Services, Enterprise Nonprofit)
• Leverage AI tools (Artisan, Outreach, Claude, etc.) for ICP account identification, persona mapping, and message personalization—and actively push the boundaries of how we use them
• Own the quality feedback loop: surface insights to RevOps, Sales, and Marketing about why leads are or aren't converting
• Serve as a signal amplifier between the top of funnel and the sales floor—making the whole motion smarter over time