Audience Development Manager, Immediate Media Co
Food Group, 12 Month Fixed Term Contract
£40.5-45k
More information about location
Special interest content and platform company
Be an early applicant
Special interest content and platform company
1001+ employees
Be an early applicant
£40.5-45k
More information about location
1001+ employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- A thorough understanding of how Google Search, Google Discover, AI Overviews and SEO works
- A track record of success in developing data-led content strategies and contributing to organic traffic growth on digital content platforms
- Strong understanding of content SEO principles, keyword research, and user intent analysis
- Strong communication and stakeholder management skills, with the ability to build and maintain strong relationships
- Familiarity with enterprise SEO tools such as Google Trends, Ahrefs, Screaming Frog, SEMrush etc
- Strong analytics capabilities, with proficiency in tools such as Google Analytics, Search Console, and Data Studio
- A natural curiosity and enthusiasm for audience development and SEO practices, particularly in relation to media businesses
- Experience working in matrixed organisations, managing multiple stakeholders across editorial, technical, and business teams
- Understanding of technical SEO
What the job involves
- Reporting into the Audience Development Lead, you will work closely as part of the wider SEO and Audience Development team, managing the SEO content strategy for Immediate Media’s food websites
- This will involve working closely with writers and sub-editors on best practice guidelines, identifying new and existing opportunities and reporting on wider performance of some of our most valuable channels
- Search is a major channel for our websites and we are looking for an experienced Audience Development professional to support the team to defend and grow traffic
- Work closely with the brand teams to develop and implement data-driven SEO content strategies and grow search traffic
- Provide support to editorial teams in the planning, briefing, writing and optimising of new and existing content
- Proactively identify, prioritise and maximise opportunities for growth across new content verticals or organic channels
- Monitor and report on performance of brand content in search, providing clear analysis and supporting the wider team with interpreting and responding to insights
- Provide regular traffic narratives for the senior leadership team, with the aim of relating content performance in search to revenue and budgets
- Develop SEO best practice for recipe and food content, regularly testing and reporting on new tactics to inform our approach
- Guide writers on best practice procedure for creating or optimising content for search, providing templates and hands-on support where necessary. Also developing audience training sessions for the Immediate editorial community
- Monitor and respond to market and competitor trends in the food and recipe space. This involves performing in-depth competitor analyses to identify tactics used by other food and lifestyle publishers to enhance organic traffic and audience engagement
- Collaborate more widely with marketing, commerce, product and data teams on initiatives to drive Good Food and Olive Magazine’s growth, aligning SEO strategies with wider business goals
- Manage the monthly content optimisations process, informing editorial refreshes around seasonal and evergreen topics. This aids in the defence and improvement of our core content rankings
- Work with the technical SEO team to create product improvements from a technical perspective, including undertaking a robust internal linking strategy
- Keeping updated with SEO industry developments such as algorithm updates and new SERP features. Ensuring that key stakeholders and our communities are aware of these and communicating any required actions
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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