Associate Product Marketing Manager, Pointclickcare
Senior Care
Healthcare software for smarter care delivery
Job no longer available
Healthcare software for smarter care delivery
1001+ employees
Job no longer available
1001+ employees
Company mission
To help providers delivery exceptional care.
Role
Who you are
- Bachelor's degree in business or marketing or equivalent experience desirable
- 2-5 years experience in product marketing
- Experience with B2B SaaS healthcare technology required, experience with Senior Care highly preferred
- Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing, Product Marketing Alliance, or SiriusDecisions, Product Marketing a plus
- Industry experience in the segment a definite asset
- Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
- Knowledge of marketing principles and practices
- Excellent time management, interpersonal, communication, decision making, and organization skills
- A "roll up the sleeves" attitude; a self-starting orientation with the intense drive to "make things happen"
What the job involves
- Reporting to the Senior Director, Product Marketing, the Associate Product Marketing Manager plays a key role in the Product Marketing team in the development and execution of product marketing strategies for our product portfolio
- In this role, you will work cross-functionally to help develop/refine uniquely differentiating value propositions for our solutions, create and optimize programs and assets that drive demand, adoption, and engagement, and collaborate with product marketing to bring new products to market
- In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in
- Assists in the development of product value propositions, positioning, and messaging that will resonate with our audience and help establish the need for our products in the market and differentiate it against the competition
- Develops deep product fluency relative to industry competitors
- Aligns closely with product management team to facilitate the appropriate flow of information between the teams
- Partners with the product marketing team in the development and rollout of product launches
- Develops, enhances, and distributes public-facing product marketing materials
- Partners with Sales Enablement to provide material for sales training on new products/capabilities, including regular updates on product enhancements
- Collaborates in the execution of product specific marketing programs, driving alignment and execution to ensure programs deliver on objectives - on time and within budget
- Tracks and reports on product marketing activity performance. Provides insights and recommendations to improve results
- Provides writing, editing, and project management support for internal enablement and external communications assets, including collateral, presentations, brochures, case studies, white papers, web content, videos, newsletters, ads and sales tools
Our take
The demand for long-term support for the elderly is growing, putting pressure on the already overstretched age care industry. PointClickCare aims to solve this problem by providing care providers with a suite of cutting-edge software tools.
PointClickCare's software gives caregivers access to immediate, point-of-care data insights into their patients. This is proven to improve patient outcomes, ease care transitions and improve efficiency. Having been founded in 1997, PointClickCare is now one of the biggest names in care tech and its software is used by over 30,000 care facilities.
PointClickCare has made a series of partnerships - such as with pharmaceutical corporation Pfizer, and ChartPath, a leading EHR solution for care practices - alongside acquiring the connected care platform Audacious Inquiry. These partnerships and acquisitions aim to improve its adaptability in the market. The company has demonstrated strong ambition and performance, showcased by its being named the top long-term care software provider by KLAS four times in a row.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2024
$0.1m
GRANT
Feb 2018
$141.6m
LATE VC
Total funding: $226.2m
Company HQ
Fashion District, Toronto, ON
Leadership
Dave Wessinger
(Co-Founder, CEO, CTO & President.)Dave co-founded PointClickCare in 1997.
Salary benchmarks
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